Tag Archives: University of Waterloo

Organizations of all sizes have seen immense success in the use and integration of social media. The tools, data, and many other capabilities that these platforms provide, have shown to deliver significant benefits for any organization’s overall performance. Despite all the known qualities social media platforms have to offer, the true reason these organizations see positive results is because of the proper application, structure, management, overall strategy and its effectiveness when it comes to integrating social media across the whole organization. We have seen how social media can benefit organizations in a variety of areas, but once social media has been integrated across the whole organization and working in unison, we can also see more powerful and substantial results.

It is safe to say that social media is one of the most talked about topics currently in the world and it doesn’t look to be fizzling out anytime soon. Social media platforms have gone from a place to connect with friends and family, to a regular social tool for organizations to utilize and maximize the many properties and capabilities it holds. Technology is advancing at an astonishing rate, and there is no telling what a social media platform will look like or what the functionality of it will be in the future. For an organization like Metroland Media, they are already behind in terms of implementing any kind of social media, so if they do choose to move forward with it, it’s possible for them to enter the social media world at a very different and confusing time. The real question is, will they?

Any organization, despite the industry, is tracking metrics day in and day out. These metrics play a significant role in the organizations overall performance, and every organization tracks and monitor some type of performance metric, these areas could include: sales, finance, social media, marketing, lead generation, consumer data, and the list goes on. These metrics are vital for the organization to improve in those areas and their overall performance and can also be used to increase customer satisfaction, customer retention, revenue and employee performance. Without metrics, these organizations would be left without key consumer data, have a challenging time marketing their products or services, understanding their consumers, tracking sales and revenue, and their research and development would slow down tremendously. Metrics support and improve the overall performance of organizations, that is why Metroland Media remains one of the media industry leaders in Canada, due to their strong metric management.

Each year we print four billion flyers that are read by 81% of our readers, making them the most used source of local shopping information.  For Metroland Media, their competitors and readers, these numbers are astonishing. Supply chain management is now more relevant than ever in terms of any organization succeeding. Products need to be properly designed, developed and distributed, while still being cost effective, easily adaptable to changes in the product or market and remain at a high-quality level for customer satisfaction. Metroland makes it apparent that the products they produce find there way into the customer’s hands with the same quality it left their organization. They know that improving their network of organizations and people involved in these processes enhance a variety of factors within their supply chain. Metroland Media is an excellent example of how an organization should run their supply chain and how it can be managed and improved.

Social Media and sports are seemingly made to go hand in hand.  By just looking at the social media accounts of some of the top sports teams you can see the size of their following and get a feel for the digital conversations they are starting.   With millions of sports fans taking to social media to discuss their favourite teams and players, a great deal of analytical data is being created.  What organizations do with that data is becoming ever more important in their ability to gain an edge on their competition and becoming a driving force in their digital marketing plans.

Lessons Learned From the Social Media Marketing Practices of Non-Profit Organizations

jvaishnav   November 11, 2015
NPO social media marketing

Organization name: Family & Children’s Services of Waterloo Region Foundation Industry: Non-profit (registered charity) Name of contact: Valerie Beyer, Donor Relations Coordinator Web references: The Globe and Mail: Canada’s Top 100 Non-Profit Organizations (Registered Charities) Bufferapp: Social Media for Non-Profits: High-Impact Tips and the Best Free Tools HubSpot: The “Three A’s” of Nonprofit Social Media Engagement SlideShare: Online Fundraising with Social Media… Read more »

When it Comes to Social Media – Blowes Knows!

Bettycoop   June 3, 2015

Organization name: Blowes Travel and Cruise Centres Inc. Industry: Travel Name of Contact: Robert Blowes, Vice President Web references: www.blowestravel.com, www.lifethink.gr, www.gadventures.com, Facebook.com Book a ticket and just leave. That’s the line of text on the Facebook profile pic of Blowes Travel and Cruise Centres Inc. The Stratford, Ontario-based travel agency has been in the business for 66 years and has… Read more »

GE embraces social media for supply chain management and business process improvement

Helene Montpetit   October 27, 2014
network

To optimize your supply chain management, no doubt you have invested heavily in information technologies over the past decades. By now, you probably have an exact picture of your inventory, can track components, can follow your product through each stage of production and are aware of incoming orders. Since in all likelihood your competitors are also running similar programs, what… Read more »

What Social Media Can Do For Supply Chain: Interview with Tony Martins, TEVA Pharmaceuticals

Peter Carr   March 23, 2012

Video interview with Tony Martins, Vice President, Supply Chain for TEVA Pharmaceuticals. The video discusses supply chain management today and the role that supply chain can play in improving supply chain performance. Tony talks about how traditional command and control structures are out of date and why organisations should be process driven. The interview was conducted by Peter Carr, SMBP… Read more »