Accor Hotels is a world leader in hotel management, with more than 3500 hotels in the world, their well-known brands include Sofitel, Fairmont, Novotel, Ibis Hotel, Pullman, and more. When it comes to customer engagement, Accor is strongly committed to providing individualized, memorable customer experiences that fully integrate the use of social media to engage the customer. Accor understands that through heightened customer engagement comes heighted customer loyalty and ultimately, heightened corporate revenues. Accor is continuously looking for innovative ways to further engage their customers in order to provide the ultimate customer experience that will have them returning again and again. Given the ever increasing competition for customer attention, Accor has embraced social media and has become a global leader in digital presence focusing on multi device engagement with emphasis towards the management of its on-line reputation.
Source Organization Name: Buon Gusto Industry: Restaurant Name of contact if available: Cynthia Dyer, Owner/Manager, Buon Gusto Web references: Buon Gusto Twitter Facebook CNBC Description of how social media is used for business performance: There is no doubt about it that the power of social media will be forever evolving, but what does the future really hold? What is the… Read more »