Social Media influencer, Lori Ruff (@loriruff), once said “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” She couldn’t be more correct. Social Media is everywhere. Successful companies know this. Successful companies are using social media to communicate with their customers, to engage employees, to research and develop products and services, as well as to market those products and services. Tripcentral.ca is one company that knows the value of social media and is using it to the fullest extent. Tripcentral.ca started as a one store operation in Hamilton, Ontario back in 1989. It has grown to be an industry leader for online and storefront travel purchases, employing over 120 people with agents in 26 locations across Central and Eastern Canada. They use social media to interact with their customers via Twitter, Pinterest, Instagram, and Facebook. They are the only major travel agency to leave their Facebook reviews open for public comment, with a 4.8 star approval rating and a social media staff who immediately respond to any negative comments. This feedback helps to retain customers as well as acquire new ones. Getting their customers involved also helps to generate sales by building a bond with the company itself.