Tag Archives: Travel

When you ask an old person what their biggest regret in life is, an overwhelming majority lament that they wish they had travelled more in their youth. They often cite a lack of funds, or life’s responsibilities as reason for postponing their plans. Contiki was a company that was created to address this issue. Contiki is a tour company that connects like-minded people, by offering affordable trip packages for ages 18-35. The organization’s slogan is “No Regrets” which shows that they know what note they need to strike with their customers to encourage them to book a trip. Contiki uses social media effectively to encourage their customers to tell their story, and by doing so, market the service to all of their friends. While not the only marketing technique they use, this is one of the many ways Contiki keeps their customers engaged.

Conversations, leads, engagement, reach, impressions, bounce rate, time on site, audience growth rate, response rate….. which social media metrics are meaningful to a campaign? After reading about 20 articles, I found that the more I study on this topic, the guiltier I feel. Because it makes me realize that I have been following some “vanity metrics” of my previous social media campaigns. People follow us, read our posts, and get our emails….. But can any of these metrics say that our audience will go further with us?

Get On-Board and Take-Off on a Voyage with Marriott!

nantic   October 7, 2015

Title of Post: Get On-Board and Take-Off on a Voyage with Marriott! Organization Name: Marriott International, Inc. Industry: Hospitality & Tourism Name of contact: Jayana Garvey, Jayana.Garvey@marriott.com Web reference: http://www.myvoyageprogram.com/vshow/VoyagePublic?l=en#exhibits/booth1, http://www.marriott.com/careers/paths/entry-level-jobs/hospitality-training-programs.mi, https://www.facebook.com/marriottjobsandcareers Description of how social media is used for business performance: While many blogs focus on how current employees use social media to interact with their employers and organizations, future… Read more »

KLM’s Meet & Seat Taking Social Media to Dizzying New Heights

Bri Murphy   June 9, 2015
KLM

KLM’s Meet & Seat lets you find out about interesting people who will be on board your KLM flight such as other passengers attending the same event as you at your destination. Simply share your Facebook or LinkedIn profile details to check other participating passengers’ details and where they’ll be sitting. Of course you can also choose your seat. –KLM

When it Comes to Social Media – Blowes Knows!

Bettycoop   June 3, 2015

Organization name: Blowes Travel and Cruise Centres Inc. Industry: Travel Name of Contact: Robert Blowes, Vice President Web references: www.blowestravel.com, www.lifethink.gr, www.gadventures.com, Facebook.com Book a ticket and just leave. That’s the line of text on the Facebook profile pic of Blowes Travel and Cruise Centres Inc. The Stratford, Ontario-based travel agency has been in the business for 66 years and has… Read more »

Ford’s #FiestaMovement Going Viral

emilievandijk   July 11, 2014

Organization Name: Ford Motors Industry: Vehicle Name of Contact: Raymond F. Day, Group Vice President, Communications From May to November of 2009, 100 people were carefully chosen by Ford, because of their influential status throughout their social media platforms, were given the 2011 Ford Fiesta. For 6 months these “agents” were told to post on blogs, videos on YouTube, photos on Instagram and Flikr… Read more »