Tag Archives: transparency

La Tienda: Ham and the Supply Chain

psegura   June 24, 2015

Organisation Name:  La Tienda Web References:  latienda.com Industry:  Retail Name of Contact:  Jonathan Harris, President and Creative Director Web References:  latienda.com, Twitter, Facebook, YouTube, Flickr, Pinterest, Wikipedia   Description of how social media is used for business performance  Ibérico ham from Spain is one of the most expensive hams in the world.  The ham, made from celebrated pigs lovingly cared… Read more »

Pizza with a Promise: Delivery Not Always Included

C. Laughren   June 10, 2015

    Organization: Pizza Pizza Industry: Food Services Web references: www.pizzapizza.ca, Facebook, Twitter, www.hootsuite.com, www.entrepreneur.com Loyalty lost One March evening, Christine C., a resident of Kitchener, Ontario, decided to order pizza for her family. She chose Pizza Pizza, a favourite pizza place, during their free movie deal promotion. It was a win-win for her family with pizza that night and… Read more »

Seeing Through The Mountain

tlittle   June 10, 2015

Organization Name: Mountain Equipment Co-operative (MEC) Industry: Retail (Canadian consumers’ co-operative, selling outdoor equipment and clothing) Web References: MEC Website, MEC Facebook, MEC Twitter,  MEC YouTube MEC Flickr,  MEC google+, MEC Blog, social media explorer,  Chron , social zoom factor Description: While MEC may prepare patrons for some wild offline adventures in remote locations, it first needs to reach customers online. Taking… Read more »

The MexiCan and MexiCan’ts in the fast food world

MGardiner   June 9, 2015

Organisation Name: Chipotle Mexican Grill Industry: Fast Food  Name of contact if available:  Steve Ells, Founder Web references: Chipotle.com, facebook.com/chipotle, twitter.com/chipotle, instagram.com/chipotle, pinterest.com/chipotle, youtube.com/chipotle Company Overview: Chipotle started out as a small idea from a man named Steve Ells. After completing his education at the Culinary Institute of America, Steve saw the potential in selling low priced Mexican cuisine. The first… Read more »

#LaurierLove: University recruiters modify their methods as social media evolve

mirko   March 15, 2015
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Organization: Wilfrid Laurier University Industry: Post-secondary education Contacts: Melissa Stephens, Laurier’s manager of marketing and communications – recruitment and admissions, mstephens@wlu.ca; Sandra Muir, Laurier’s social media strategist, samuir@wlu.ca Web references: Wilfrid Laurier University and its social media accounts including Facebook, Twitter, LinkedIn, YouTube and Instagram, as well as other sources with links posted throughout this blog entry. Like any suitor… Read more »

What, Where, and When to Post. How? With Buffer.

Amanda.Pereira   March 1, 2015
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Organization name:  Buffer Name of Contacts: Leonhard Widrich, Co-Founder & COO, Buffer – @LeoWid Joel Gascoigne, Co-Founder & CEO, Buffer – @joelgascoigne Industry: Social Media Management Application Web references: Buffer – @buffer Company Overview:   The Buffer formation commenced in October of 2010 in Birmingham, United Kingdom by Sheffield born CEO and Co Founder, Joel Gascoigne in the comfort of his… Read more »

Social Media Karma: The case of Justin Kozuch

cismodes   February 26, 2015

Posted on February 27, 2015 By Christian Ismodes & Dolores Montavez Organization Name: Justin Kozuch Industry: Philanthropist and Toronto-based technology reporter Name of Contact: @jkozuch The recent tragic death of 3 year old Elijah Marsh is something that has deeply touched us all in Toronto. As soon as the news of this sad incident broke out, Toronto-based technology reporter Justin… Read more »

Stonyfield Organic “Moo”ves through the social media ecosystem to share leading-edge sustainable supply chain management practices

CRS   February 22, 2015

Organisation name: Stonyfield Farm Industry: Food and beverage Name of contact if available: Wood Turner, VP Sustainability Innovation, Stonyfield Farm   Gary Hirshberg, Chairman and Former CEO of Stonyfield Farm   Web references: Stonyfield.com ; Social Media- A Natural Fit for Stonyfield Farm ; WikiPearl™ About Stonyfield Organic Since its inception in 1983, Stonyfield Farm has followed the ecological and… Read more »

McDonald’s Burgers are Multilingual

cismodes   February 13, 2015

Posted on February 13, 2015 By Christian Ismodes & Dolores Montavez Organization Name: McDonald’s Industry: Fast food restaurant company Name of Contact: Don Thompson Web References: www.mcdonalds.ca Techniques, such as crowdsourcing, have gained momentum as companies look outside their corporate walls in search for new innovative product ideas. Social media  tools are being used by product managers and designers not… Read more »

How Maersk Line Uses Social Media to Create Transprency and Engage Customers

Paul Fendley   February 8, 2015

Organisation Name: Maersk Line Industry: Container Shipping Name of contact if available: Soren Skou, CEO Web references: When a shipping company creates transparency, empowerment and engagement through social media: the case of Maersk Line, Maersk Line Company Background Maersk Line is a Danish container shipping company started in 1928 with 25,000 employees and operations in 125 countries, Description of how social media is used for… Read more »

Olive Garden test drives social media

Marilyn   February 8, 2015

Organization Name:  Olive Garden Industry:  Hospitality/Food Name of Contact if Available:  N/A Company Overview: The Olive Garden has more than 800 restaurants, 96,000 employees, and approximately $3.6 billion in annual sales. It is a division of Darden Restaurants Inc., which owns and operates more than 2,100 restaurants. Headquartered in Orlando, Florida, Darden employs more than 200,000 people across its restaurant… Read more »

Customer Personas: How ASOS rocks the urban scene and Benetton mixes a message to engage

tmatulis   February 8, 2015

Organisation Name: ASOS Industry: Online fashion retail Web references: http://www.asos.com London –based ASOS is a global on-line fashion player that targets urban 20-something customers.  ASOS aims to be the ‘hub of a thriving fashion community’.  Their numbers are impressive – over 80,000 branded and own-brand products shipped from warehouses in the UK, US, Europe and China to almost every country in… Read more »

Government social innovation to manage information supply

Jane Dawkins   October 29, 2014
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Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »

Transparency and Customer Engagement

Terry   October 14, 2014

Organization: The Clorox Company Industry: Cleaning Products; Corporation Web References:  en.wikipedia.org; www.thecloroxcompany.com; www.cbc.ca Corporate Transparency: Customer Engagement through transparency is very important in today’s world. Corporations need to be transparent with  stakeholders, investors, service providers governments, regulators and customers in all aspects of the business.  The need for  being transparency with products has never been more important than it is today. The… Read more »

THE “COLD CUT” CASE

Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »

A new way to lead: innovation & making a difference

Amanda   October 9, 2014

Organization Name: Tangerine Industry: Financial/Banking Web References: http://tangerine.ca, http://www.canadianbusiness.com/business-strategy/leadership-qa-peter-aceto/, http://www.itbusiness.ca/news/tangerine-gives-employees-mobility-nudge-towards-community-volunteerism/49394, http://nudgerewards.com/, http://www.forbes.com/sites/carminegallo/2013/01/30/a-bank-executive-they-call-the-social-media-ceo/ Description of how social media is used for business performance Just as the name “Tangerine” is unique in the Canadian banking industry, their approach to banking, employee engagement and social media, are no different. The Tangerine website features a link to their Forward Thinking blog which can be… Read more »

GoPro’s Phenomenally Successful Social Strategy of Engagement and Transparency

Shelby Mulligan   June 12, 2014

Organization name:  GoPro Industry:  Compact Cameras Name of Contact: Nick Woodman, CEO – Brad Schmidt, Creative Director Build a really fun online community and they will come:  visit any one of GoPro’s social media channels and you’ll see lots of people doing the things they love and having loads of fun doing it.  User generated content of dominates.   GoPro’s customers… Read more »

Engaging with Gen C – Clients and Customers

Leslie Wilson   June 11, 2014

Industry:  Contract Food and Support Services Name of contact:  Leslie Wilson, VP Marketing Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. They can be difficult… Read more »

TripAdvisor: Getting the Truth?

Dave Mazur   October 16, 2013

Customer engagement Very few social driven websites demonstrate the effects of customer engagement like TripAdvisor.com. This community based website features the results and ratings of consumer experiences at many Hotels, Resorts, Restaurants and Holiday package destinations. All of these reviews are online, for any potential traveler to see and review. With links to Facebook, Twitter and Travel Forums, it has… Read more »

Molson Coors Social Media Strategy Starts Bitter but has a Smooth Finish

Candace Berner-Rubie   October 15, 2013

It could be argued that consumer social media has become a bit of an art, with companies scrambling over all the social media chatter to be noticed and to engage their target markets in meaningful interactions and relationships. In Lauren McKay’s article “Transparency“, she argues that the adoption of social media by the corporate world “not only increases transparency, but… Read more »

Social Media in Supply at Lockheed Martin

barryrooke   June 18, 2013

Global security’s and aerospace designer Lockheed Martin pride themselves as a leader in innovation as driven by its staff and partners.  With over 118,000 employees in more then 75 countries, connecting ideas to the people that can make it happen is critical to the success of the company.  The result is the Lockheed Martin’s social media initiative “Supplier Wire” program, which… Read more »

Applebee’s “Social Media Meltdown”

anguyen44   February 11, 2013

A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s social media strategy was poorly handled. One source says the “Applebee’s commits ‘social media suicide’”.  The posting went viral through… Read more »

Social Media – A Natural Fit for Stonyfield Farm

Jenn Spencer   June 29, 2011

  Organisation Name: Stonyfield Farm Industry: Organic Food  Description of how social media is used for business performance: Stonyfield Farm is an organic yogurt and dairy producer located in the United States. Originally founded in 1983 as an organic farming school, Stonyfield Farm generated about $300 million in revenue in 2007 and its yogurt became the number one selling organic yogurt  and… Read more »