Social media is spider-webbing into so many nooks and crannies of our everyday lives, it is a challenge to truly answer the question of “where is social media going in the future?” in a simplistic form. On one hand, the easy answer is, social media is going everywhere. For example, think of a recent time when you came across a product or app that you never thought of yourself and you say “ah…yes, that is a really good idea”…how many times has that included an accompanying app or tracking application? Social media is everywhere! There is nothing truer to that just described, to the wearables sector. From keeping a light eye on wearables through personal interest, I thought where Fit Bit and similar product is going was interesting; I also found Bellabeat, a women’s focused wearable of smart jewellery. I knew there was innovation and development, and I also knew there are apps that are built around integration with these devices. I thought looking at the future of social media through wearables would be interesting, but I had no idea how huge this space was. It was predicted (in 2016) that by 2020 that the wearables market will be worth $34 billion (Lamkin, 2016). This is up from a forecast in 2015 for the wearables market to be worth $25 billion in 2019 (CCS Insight, 2015).
Eight years ago, when my Dad told me that he had joined Facebook, I groaned. Being in my early adulthood at the time, when my social status meant a lot more to me, I was worried about what my friends would think. While I adored my father (and still do!), Facebook was a space for Millennials with Bieber haircuts and skinny jeans, not for Dads who wore Velcro sandals. In fact, prior to the public launch in 2006, Facebook was only available to users who were enrolled in a university or college. Fast-forward to 2017, and Facebook is a place everyone—Dads included! Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into thousands of apps and platforms that connect the majority of the world’s population. But where is social media and technology headed in the future?
Marketing strategies have shifted, grown, and developed greatly over the course of history. From DeBeer’s age old “Diamonds are Forever” campaign in the early 1900’s and the Lucky Strike ads which had everyone picking up a bad habit in the 60’s, to the modern day “Just Do It” Slogan that defines Nike, we’ve seen a lot over the years. The channels of communication for marketers has changed over time as well. The game changed for marketers again and again, challenging them to come up with new and innovative ways to promote their products and services as the technologies and trends changed over time. In today’s world the internet reigns supreme, and marketers have quickly adopted web advertising as a part of any self-respecting ad campaign. Social Media is the most important aspect of this. A campaign that doesn’t have a #hashtag, YouTube video, or searchable Facebook content, may as well not exist at all. The companies that are realizing, embracing, and integrating social media into their campaigns are the ones who are seeing the most success. Many modern brands are doing a great job of combining social media with their marketing strategies, but one in particular really stands out.
Organization: Village Family Health Team Industry: Health and Medical Contact: Diana Noel, Executive Director. Web References: VFHT, WellX, GoogleX, MobiHealthNews, Accenture, Klick Liberty Village is a masterfully planned community that blends residential, commercial and retail space in one enclosed neighbourhood. The village has a mixed crowd of young professionals who work in media, high-tech and design businesses. It is also the perfect place… Read more »
Deloitte explores the trends in technology, media, and telecommunications.
Organization Name: Sephora Industry: Health and Beauty Name of Contact: N/A Web References: Forbes, Venture Beat, Fast Company, Mobile Commerce Daily, Digiday Description of How Social Media is Used for Business Performance: With over 1,900 locations worldwide, global beauty chain Sephora is a leader in digital innovation, providing shoppers with a custom brand experience which transitions seamlessly between online and in-store environments. Sephora is a… Read more »
Customer Engagement ‘is’ Kickstarter Organization Name: Kickstarter Industry: Crowdfunding Services Name of contact: Perry Chen, Founder, Kickstarter Yancey Strickler, Founder, Kickstarter Charles Adler, Founder, Kickstarter Web references: Kickstarter Formlabs Company Overview: Born in the Greenpoint section of Brooklyn, New York – Kickstarter officially launched on April 28th, 2009 by founders Perry Chen, Yancey Strickler and Charles Adler with the artist world in… Read more »
Title: Warp Speed – the Future of Social Media Organization: Multiple – General Industry: Medical, Automobile, Mobile, Optical Author: Terry-Lynn Conway Star Trek and the Jetsons, futuristic shows ahead of their time. Technology we used to dream and laugh about, may not be so far in the future as we think. In the Jetsons, flying vehicles that drove themselves and tuned into… Read more »
Organization Name: Taco Bell Industry: Food Name of Contact: Tressie Lieberman, Director-Social and Digital Marketing for Taco Bell Taco Bell has found out the best new and innovated way to introduce new items to their menu as well as interacting with their consumers, and that is; through the use of the very popular app Snapchat. In May 2013, Taco Bell… Read more »
The relationship between business and consumers is in the midst of drastic change. The traditional business model of pushing products out to the public, is quickly being replaced by a new model that involves consumers pulling their desired products from companies. Consumers no longer want to sit by quietly waiting for companies to tell them which products to purchase and… Read more »
Not so many years ago my daily work routine consisted of turning on my computer, doing some project work, checking email, making calls, getting out into the world and networking the old fashioned way. Face to face. Fast forward to present day and my work day starts the minute I wake up. A quick glance at the calendar and email… Read more »