Today’s marketing landscape is ever changing, and with it, the way we engage with our customers. It is no longer about selling a service or a product; now it is all about the customer experience. Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet. Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side. “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder. Their friendly staff focus on getting to know their customers, whether in person or online.
Organization name: Nestle Industry: Multinational food and beverage company Contacts: Paul Bulcke, Peter Brabeck Letmathe Description how social media is used in business performance: Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest retail food company in the world measured by revenues. Nestle product include baby food, bottled water, breakfast cereals, coffee,… Read more »