Over the past few weeks, I have shared how start-up Flashstock has benefitted from social media to stay engaged with customers, employees, and even improve product development and operations which all contribute to driving business performance across the company. Our marketing team has focused its efforts on using social media as it’s the main platform because of the relative ease of use, low cost, and data-rich insight. Start-ups find social media marketing really efficient. At the beginning, most brands are looking to just create community and brand awareness. With existing networks built into Facebook and Instagram, for example, and almost 2.5 billion active monthly users combined, gives marketers unprecedented access to consumers and data. The platforms are free to join and provide simple to use interfaces that don’t take as much effort as a website to manage. With all of these active users, marketers also get great access to data that tells them everything they need about their target audience.
Social media networks connect people across the world in real time. Sharing has now become second nature. This new paradigm has many businesses spinning. With the objective of building brand awareness and enhancing business growth, businesses embark on many different social media strategies. With the help of data analytics, businesses can determine which of the strategies are most successful in meeting their objectives. The world of social media is continuously evolving. It is becoming more and more difficult to remember a time when the world wasn’t sharing. As a powerful tool utilized by businesses to market their business and generate sales. Some of the key benefits include: Heightened brand awareness Increases in sales generated by successfully targeting existing and potential customers Heightened communication with customers leads to improved customer service Heightened customer engagement opportunities Social media has had a strong impact on the photography industry. Some may argue that the impact has been negative as the high usage of photography apps with various filters has diminished the value of quality photography. On a positive note, social media has also provided photographers with an opportunity to share their photographs with the world and to establish a fan base using affordable marketing tactics. Instagram has become one of the most powerful tools used by photographers. The social media platform gives photographers across the world an opportunity to have their work viewed by thousands, if not millions of people and fellow photographers. Instagram, Facebook and Pinterest have become vehicles for photographers to share their works with their peer group and inspire possibilities for marketing collaborations. Another popular social media tool used by photographers to market their businesses is Youtube. Youtube photo galleries and Youtube Channels are developed with the objective of showcasing photographic prowess and providing tutorials with valuable photography tips. The channels provide photographers with an opportunity to build brand awareness, develop a fan base in addition to giving their followers an opportunity to share the posts and contribute comments.
Show of hands: how many of you have poured a bucket of ice water over your head? Had I asked this question two years ago, most of you probably would have thought it was a rather bizarre thing to ask. But, I’m guessing that most of you reading this have, in fact, poured a bucket of ice water on your head or, at the very least, know someone who has. In the summer of 2014, the phenomenon known as The ALS Ice Bucket Challenge swept across social media. It was hard to go even a few hours without seeing someone on Facebook or Twitter posting a video, bucket in hand. While it might have seemed like an odd phenomenon, the beauty of this challenge, and the reason why it was so successful, was that it was for a good cause: ALS awareness and research.
Today social media channels/technologies have transformed significantly the way companies collaborate, innovate and provide solutions – solutions encompassing employees, prospects, partners, customers and products. Through social networking, engineers are able to explore design solutions at a grass-root level wherein the results can bring a better product to market faster. The concept of exchanging gift for online sharing in real world… Read more »