Tag Archives: #socialmedia

The modern workplace continues to evolve, in both technological advances and a shifting work culture. Companies across the globe are becoming more concerned with efficiency, and productivity, culminating in the quest for new opportunities for collaboration and resulting in employee engagement via internal social media. Social media can be effectively used internally within an organization to engage employees, the same way it is employed externally to engage customers. Increasingly, organizations are adopting internal social media platforms such as Workplace by Facebook to inspire symbiotic relationships of mutual support and trust. These platforms can help foster the necessary conditions for collaboration and facilitate cross-pollination of ideas and information throughout the organization.

Who are they? Dell is a multinational computer technology company based in Texas, United States. It is known for developing, selling, repairing, and supporting computers and related products and services. It started off as a pure hardware vendor but with acquisition of Perot System in 2009, the company ventured into IT services market. Since then it has been expanding its portfolio to include not only computers but also delivering complete solutions for enterprise customers. Working for DELL The company employs more than 103,000 individuals worldwide and was listed at number 51 in Fortune 500 list of the companies until 2014. DELL operates in over 180 different countries around the world. Very few companies have the resources available to them that we have. Jeremy Burton, Chief Marketing Officer

Would you have thought for a moment that you could use an integrated social media strategy to promote local food? It is possible and the Taste of Huron (TOH) program is doing just that. Taste of Huron is a program that has been around for over 10 years. It has encountered it’s up and downs over the years, but not because of lack of interest. It is more about lack of funding and lack staff resources to dedicate to program development and administration. The program started out being managed by Huron Tourism Association (HTA) and Huron County Economic Development. Over the years the program has made some remarkable gains in the marketplace. The lack of resources and the closure of the Huron Tourism Association could have been the death of the program, but thankfully with the insight of the Huron Community Futures Development Corporation (CFDC) and the final board of HTA, the Taste of Huron program was not to fall through the cracks and be forgotten. “It’s not surprising that Community Futures Huron continues to invest in our local food system. It’s one of the fastest growing components of the Huron County economy, with great prospects for business and job growth”. – Paul Nichol General Manager Community Futures Huron Taste Of Huron was resurrected in 2017 through government grants and the sheer desire to make the program work. You might ask yourself why not let it end with a painless death; the simple truth is there is too much to lose. Huron County is one of the most agricultural productive counties in Ontario.  The work that has been done in the past has proven that with the proper social media tactics and a strong, event-driven, marketing plan, the brand can prosper and grow.

Some chocolate lovers are easy targets for many chocolate distributors. But how does a company successfully compete with hundreds of different chocolate bars on the market? A chocolate company may have to develop new products like new flavours to continue to increase sales. Some companies like Snickers stick to their original flavours that the world loves. The classic Snickers has continued to promote their quality chocolate bars and continues to increase sales and brand awareness. Snickers is owned by Mars and has a long history with 5 principles that they promote on their website. The 5 principles that the company follows are; Quality, Responsibility, Mutuality, Freedom and Efficiency. Snickers is able to effectively build their chocolate empire based on their 5 principles.

Lumberjack Sports is an online sports based company from Brantford Ontario, specializing in Baseball and Softball, in game and off field workout gear. Their focus is on exceptional quality, and providing consumers with a reliable, long lasting product. “In creating Lumberjack sports, we wanted a name and logo athletes could relate to. Lumberjack sports is not only a brand, it is a mentality. Hard work, strength and all around commitment to getting the job done, and done right, is what we have built Lumberjack sports on” says founder Nick Shailes.

I don’t know about you, but I do know that I can’t tell the future of anything, let alone social media. Trust me on this one, if I could, I would be super wealthy and be way more advanced. Unfortunately that isn’t the way it is, so your best chance with knowing the future of social media is to search and investigate new products on the market. After I did a lot of searching to determine what I would write about this week, I decided to go with the company that I believe has been a pioneer in e-marketing since the beginning. Constant Contact is an email-marketing program that helps small businesses succeed and excel in the online world. Back in the day when email programs were only used to view emails from friends, the people at Constant Contact knew there could be so much more to it. Constant Contact was founded as “Roving Software” in 1995 and set up shop in Brookline, Massachusetts. Randy Parker was the brains behind this very valuable marketing tool that helps small businesses succeed against the large businesses out there.