The media itself has been the news lately. The Trump campaign has made the press headline news. This conversation is not new. Since ancient Rome when important announcements were carved out on stone tablets and placed in busy squares, the public has measured the quality, delivery and merit of information/content. We are a society obsessed with being “in the loop” and up to date with news that is important to us. This is evidenced by the ubiquitous and near-constant use of electronic devices. I chose The Hamilton Spectator, one of Canada’s oldest newspapers and media outlets, for this week’s case study. I wanted to know how TheSpec.com measures their performance using web and social media metrics.
JustSaiyan Clothing is a company that specializes in manufacturing apparel that allows you to slip into the costume of your favourite cartoon characters. Catering to children and nostalgic adults, JustSaiyan features designs from popular television shows such as Dragon Ball Z, One Punch Man, and Naruto. JustSaiyan has built their entire business with the help of social media, and does not advertise traditionally. Active Facebook, Instagram, Snapchat and Twitter pages allow the company to stay up to date on the opinions of its consumers, and Justsaiyan takes full advantage of their active fan base. Studying social media gives JustSaiyan great insight on how to improve their products, and more effectively market their gear.
Church leaders of all ministry types and sizes will likely agree that the task of numerically measuring progress, although sometimes tedious, can be one important means of gaining insight to a ministry’s health. We measure congregational attendance and engagement to help gauge existing ministry connection and determine future programming, staffing and resource needs. We measure congregational giving both in the monetary sense and by way of volunteer hours, to help with our strategic planning and ongoing ministry mission. Many churches have broadened their mission field to include the online world. This includes utilizing Facebook, Twitter, Instagram, Pinterest and more to connect and network with people who may otherwise never engage with any aspect of the church. According to Church Works, “Social media can be a brilliant way to reach users who may be entirely outside of your community…effective, generous engagement on social media can attract new followers who appreciate your message and identify with your mission.” How then can we best measure our social media and digital reach?
One of the largest segments in the consumer spending industry is the Lifestyle segment. This segment basically focuses on the well-being of an individual and also gives importance to rest, relaxation with modern day flare. It encompasses such things such as art, home decor, fashion, health, education and of course, confectionery. The Modah store located in Mississauga, Ontario however, went further by tapping into a segment…of this segment. Modah focuses on being the largest Canadian lifestyle store catered to the people practicing the Islamic Faith or people who have an affinity towards Middle-Eastern design and flare. According to a report by Thomson Reuters, Muslim consumer spending on food and lifestyle products and services was estimated at $1.8 trillion (USD) globally in 2014 and is projected to reach $2.6tn in 2020. Major brands such as Mango and DKNY have begun to adapt to this audience by introducing more modest clothing ranges, but it has also inspired a raft of new start-ups from within the Muslim community. Just from this stat alone, many businesses are popping up especially in the Greater Toronto Area. The one issue they all face is how and where can they be able to showcase their products and generate sales? Back in 2012, Samir Aziz’s wife, Nafiza, possessed a small home-based business selling women’s clothing. As her success and publicity began to rise in the community, many other people who sold various other products always approached the couple to find ways in marketing their goods as well. From that, Samir & Nafiza had an idea to actually open a brick and mortar store not only selling the women’s clothing they initially ventured into, but also engage other fledgling entrepreneurs to take part by displaying their products to sell. The store needed to be in a prime location where Muslims frequent quite often and finally settled on a 4,500 sq ft unit in 2014 in the Dixie and Eglinton area of Mississauga where numerous other restaurants and various establishments currently reside. Due to the large space, just having their clothing business and one or two other branded products wasn’t enough to alleviate some of the overhead costs. So Samir and Nafiza had an idea and that was to beautify the store space to mimic the stylings of a Pier-1 Imports or a Homesense and invite vendors to be part of a business trade show at their grand opening. The… Read more »
When Lululemon was founded in 1998, it was a yoga studio. As the business grew, it became a brand committed to selling the best yoga wear that the company could manufacture. Lululemon understood that their target market valued sustainability, and they designed their supply chain with that in mind. They strive to manufacture products that are free of cruelty, whether that be human or animal, and they try to keep environmental damage to a minimum. Social media has helped the company monitor the current values of their customers. They then update their practices to stay true to the beliefs of their core consumer base. This not only helps their supply chain stay committed to the company’s values, but also provides Lululemon with a chance to market its product.
The Halal food industry is a booming industry especially in the Toronto area. The technique of Halal used by Muslims worldwide mirrors the Kosher methods in Judaism whereby Islamic blessings instead, are imparted on the animals right before they are slaughtered. It currently accounts for 16% of the entire global food industry and projected to go up to 20% in the near future according to SGS Solutions Experts. According to SGS, this industry now accounts for CAD $1.87 Trillion in business worldwide on an annual basis with people following the Muslim faith soon expected to represent the largest share of global consumer spending and widespread acceptance of the halal slaughter methods in major grocery chains. In 1971, Ayub Qureshi may have had the foresight of this industry when he brought out one of the first halal meat butcher shops in Toronto on Lawrence Ave called Al-Qureshi Meats. He has since retired, but with growing up around his father’s business and exposure to the retail meat environment at such a young age, son Asim Qureshi has recognized some of the trends of today’s general public and wanted to carry out the family legacy. With this, he and his partner introduced a new line of products that would help families to indulge in the traditional Indian and Pakistani flavoured meats, and at the same time, saving them the long and sometimes arduous process in preparing them. Today’s growing trends moving towards more ethnic dishes due to the high immigrant communities in Toronto, even the demographic that don’t associate themselves with being South Asian are getting on board in the consumption of such spices and delicacies. Time is slowly becoming quite the valuable commodity and so are finances. With people trying to eat more at home and finding ways to avoid eating out at restaurants on a regular basis, Tandoori Oven was the flagship product under One World Foods Asim and his team conjured up to fulfill that particular need. The food has to be fast, Consumers lack the time and the knowledge to develop the flavours at home. You have to balance the authenticity of the traditional flavours, but tone the spice down. It needs to be authentic, but not overpowering. (Asim Qureshi – Toronto Star Oct 12/2012) With an already competitive market, food suppliers that are new to the industry need to find cost effective ways to manage their business and social media has been an effective method. There are many stages of the supply… Read more »
One of the biggest concerns in today’s society is the exposure of electronic devices towards small children such as tablets and video games. The American Academy of Pediatrics and the Canadian Society of Pediatrics state infants aged 0-2 years should not have any exposure to technology and 3-5 years be restricted to one hour per day. The attempts to preserve the traditions and enjoyments of yesteryear have become a monumental task for some as the growing demand for ‘screen time’ from children are becoming more and more difficult to overcome. Aneesa Bozai, a former Montessori teacher, educator and ardent supporter of homeschooling recognized the trends parents are instilling in their households by bringing in more electronic devices to mollify children’s tantrum-like nature. With her experience in the Montessori world, she was responsible for the purchase and procurement of learning tools, visual aids and play mechanisms for the schools she had worked for. Because of her passion for homeschooling and traditional educational methods, that gave her an idea to bring in products that would not only enhance a child’s learning experiences at such a young age, but also help them connect with some of the traditions of old in toymaking and toy interactivity. In 2011, she launched Eastern Toybox offering “Western Treasures, with an Eastern Twist” as per her Facebook page. Hearing the growing needs of environmentally conscious consumers, Eastern Toybox brought about toys and learning tools from her own design and has also established a platform for artisans and organizations to showcase their own products that fall in line with the same theme. Aneesa hopes to inspire parents to share with their children the origin of their material possessions, and to help raise a generation of thoughtful children. With the mere fact that this organization is product heavy, the use of social media in her product development and produce acceptance strategy was a critical part in ensuring the items she is involved in are at high quality and carry the theme she wishes to showcase.
Even if you’re not in the market to buy or sell a home, you’ve likely had your eye caught by a realtor’s face on a bench sign, bus stop ad or other billboard-type promotion. It has been a successful exposure-gaining method used for decades by people in the real estate industry, one that has often been a strong step to gaining contacts for potential deals. But did you know that according to Realtor Social Marketing, 90% of home buyers begin their search online? Nicole Bafaro, Sales Representative with Sutton Group Heritage Realty in Ontario’s Durham Region, has successfully built her real estate career by venturing beyond the goal of simply making contacts; she is building and strengthening relationships through online client engagement within her community through her use of social media.
Global companies are continuously communicating and collaborating with a broad community of people.1 Social media can help bridge the communication gap and help collaborate information more effectively and more efficiently. Eyewear By Olga is a luxury eyewear retailer carrying top crafted frames from around the world. It is located in the heart of Mississauga, in Port Credit. Olga Trentin, Owner of Eyewear by Olga utilizes social media in every aspect of her business, whether it is for her retail store or online boutique. “Social media has definitely helped my business, from visibility to purchasing to inventory management.” says Olga Trentin.
Employee engagement is a vital element of a successful and productive work environment. 1 Companies like Oliver & Bonacini Restaurants (herein referred to as “O&B”) have been empowering their employees for years, which has helped them become one of Canada’s top fine dining restaurant companies. Their employees are passionate, energetic and have a sense of pride when speaking about their employers. O&B operates a portfolio of unique and innovative restaurants across Ontario3.
The definitive ranking of “Friends” characters. Which dog is your spirit animal? 17 reasons sleeping is the best. Chances are, if these (fake) articles sound like something you would see on your social media feed, you’re familiar with Buzzfeed. Ah, Buzzfeed; the place where you always seem to end up, when procrastination is calling your name. Come on, who could resist these tantalizing food-prep videos?
Every day millions of products travel across the globe to reach their intended destinations. As customers, we dutifully check the weekly flyers or flyer apps like flipp, that showcase our local retailers and their sales for the week, without giving a second thought to the process those products went through to make it onto store shelves. What goes on behind the closed “employee only” doors is a network of businesses and people all collaborating together to ensure YOU the customer gets the next must have item that was advertised in their weekly flyer. This network of businesses and people form what is commonly known as the supply chain. In order to guarantee fairly smooth operations within the supply chain cycle these businesses must operate within a circle of trust. According to the authors of the research paper Suppliers’ affective trust and trust in competency in buyers, “In order to create and maintain close relationship with participants in the SC, trust and collaboration have been considered the core factors. These two factors are important to improve SC performance as well as customer satisfaction…close collaboration among SC partner’s results in lower logistics costs, improved SC values, and enhanced service performance.”
Lego has come a long way since 1932, when it was originally founded by a small-time carpenter named Ole Kirk Kristiansen from Denmark. The company was passed down within the family, and today the Kristiansen family remains the sole “shareholders” of the once-small toy business. Currently, Jørgen Vig Knudstorp is the CEO of the well-known global enterprise. Lego has continued to remain a household name because they continue to reinvent themselves to be even better than before. They consistently keep up with trends whether it be their latest Lego sets, Lego movies, or their marketing strategies. These popular building blocks have remain in demand over the last 80 years for their product quality and for it’s influence in fostering imagination from people both young and old.
Through its innovative My Starbucks Idea, the company known for fresh roasted beverages, wholesome food on the go, and the decadent Iced Caramel Macchiato, is looking your way for their next great product idea.
A few weeks ago, I was fortunate enough to stop into the Klick offices in Toronto for a little visit. I must say, I left their office in quite the amazement! From their kitchen equipped with a popcorn machine and a chest-freezer filled with ice-cream, to their living plant walls, yoga studio, or social area furnished with game consoles; It was obvious that this organization cares and invests in their employees more than anything else. For Leerom Segal, Klick’s Co-Founder and CEO, he believes that with the right company culture, they can attract and retain the best and brightest employees. Happy employees generally means better productivity, higher quality products, and ultimately happy customers. Klick has been recognized as a Top 5 Great Place to Work company, has been in the top 10 for two consecutive years now, and also celebrates 5 consecutive years for being named a “Best Employer” by Aon Hewitt. Holding such prestigious titles, it’s no wonder why anyone who aspires to work for an organization that promotes growth and fun would want to work for Klick. The Relentless Pursuit of Awesome is this organization’s commitment – whether it be the company’s products and services, or it’s company culture.
Organization Name: Calgary Stampede Industry:Hospitality & Tourism Web reference: CS Blog, #SafeStampede, Cowboys Tent, MarketingLand, CS Eats, Social Media and Stampede Business Performance The CS (Calgary Stampede) has been at the heart of the wild west in Calgary, AB, for over 100 years. The 10 day event includes food truck vendors, “as seen on tv” products for sale, rodeo, farm… Read more »
Organization Name: IBM Industry: Computers, Technology Manufacturing Web References: IBM CC Reporting, IBM SM YouTube Feed, The Internet of Things, Core Metrics for IBM, Social Networking IBM, Social Media SoundCloud Review, How Is Social Media Used For Business Performance The video above is a great re-cap of the importance of Social Media and measurement of ROI for firms (Core Metrics)…. Read more »
Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times, Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary, The reason(s)… Read more »
Organization Name: Oreo (The Kraft Heinz Company) Industry: Biscuits & Snacks Web references: Oreo, Business Today, Forbes, China Business Review Social Media & Business Performance OREO has always involved its customers with product development. In fact, it’s in their DNA! That’s how the product has expanded into the international baked goods market, with continued YOY (Year-over-Year) growth. Customer engagement with… Read more »
Title: Pharma’s Opportunity for Innovative Product Design: Social Media Industry: Pharmaceuticals Name of Contacts: Peter Carr; PhD, Dept of Management Sciences, University of Waterloo, Ray Chepesiuk; Commissioner of the Pharmaceutical Advertising Advisory Board Web References: Wikepedia, Eye for Pharma, UCB, YouTube, MyHealthTeams, CMS Wire, Bloomberg Business , mPedrigree Network, Social Media for Business Performance, Facebook, The pharmaceutical industry has an opportunity for innovative product design during this exciting digital… Read more »
Open the door to a new horizon! World Communications and Yammer’s way. Organization Name: World Communications / Yammer Name of Contacts: Fernando Gomez, World Communications Founder, David Sacks, Yammer Founder Industry: Enterprise Social Networking, Yammer. Cross-cultural communications, World Communications Web references: Yammer, World Communications The past I still remember those early days of Facebook and MSN Messenger. People used to have a mix of friends, work colleagues,… Read more »