With well-represented brands like Axe, Dove, and Ben and Jerry’s, each of which has a strong online following, Unilever has proven itself to be a social media veteran. With so many strong sub-brands residing under the Unilever umbrella, a certain level of consistency and organization is necessary to maintain order, eliminate waste, and create a cohesive vision. Unilever uses social media for a variety of purposes across the entire organization to support several important functions.
Figuring out your content marketing strategy is, like many things, a bit of a dance: You make choreographed choices, pause, look backward, figure, and then move forward with a new set of designed steps, all in the spirit of wowing your audience and reaching the right people. This is certainly the case in figuring if and how social media will find its place in the future marketing strategies of organizations, across most industries. Deciding to ditch or dedicate your time to social media channels depends largely on assessing the successes and failures of its use in the past (and following suit with a similar or wildly different strategy, depending on your research findings). It also depends on your key objectives, goals, and measurable targets. Toronto’s Furniture Bank, a charity and social enterprise bringing gently-used furniture into the homes of people coming out of poverty, sees a hopeful future for social media in its overall marketing scheme in future. With goals to build brand awareness, strengthen relationships with partners over the social sphere, and market its charitable and industry events, the future is bright for social media in the context of this social enterprise. (Below: A personal story distributed on social channels on the impact of Furniture Bank’s work.)
Social supply Chain management is becoming more of a success tool. It seeks to incorporate social network, social interactions and social data with customers, stateholders and business owners in resulting in an improved customer service. In most supply chains, the following factors are important; Cost Quality Speed
International Business Machines Corporation known world-wide as IBM is a multinational technology company and headquartered in New York. Originating in 1911 as the Computing-Tabulating-Recording Company (CTR) which was later renamed as “International Business Machines” in 1924 (Wikipedia). IBM manufactured and markets computers hardware, middleware, and software, and offers to host and consulting series to mainframe computers to nanotechnology. (Wikipedia) IBM has over 400,00 employees and their employees are referred to as IBMers. IBM won first place in the “Advocacy” category of Regan’s 2016 Employee Communication Awards
Modern Marketing has been a staple of doing business since the second world war. As social media has evolved, businesses have had to evolve with it to better market themselves. But what if your business is social media? Does that change your marketing plan? How can a social company thrive in the vast online marketplace? Maz Dela Cerna hails from Brisbane, Australia and is the founder of thefitnessfreedomflow.com. She is a blogger, vlogger, social media expert, and the face of her brand. She has created a social following through her personal progress in weight loss, health, travel and lifestyle. Maz has turned a passion for health and wellbeing, along with her passion for travel, into a successful online brand. She writes from the heart and puts her experiences out there with a genuine interest in helping others. It is obvious in her communications with her followers and her ever growing online presence.
One of the biggest concerns in today’s society is the exposure of electronic devices towards small children such as tablets and video games. The American Academy of Pediatrics and the Canadian Society of Pediatrics state infants aged 0-2 years should not have any exposure to technology and 3-5 years be restricted to one hour per day. The attempts to preserve the traditions and enjoyments of yesteryear have become a monumental task for some as the growing demand for ‘screen time’ from children are becoming more and more difficult to overcome. Aneesa Bozai, a former Montessori teacher, educator and ardent supporter of homeschooling recognized the trends parents are instilling in their households by bringing in more electronic devices to mollify children’s tantrum-like nature. With her experience in the Montessori world, she was responsible for the purchase and procurement of learning tools, visual aids and play mechanisms for the schools she had worked for. Because of her passion for homeschooling and traditional educational methods, that gave her an idea to bring in products that would not only enhance a child’s learning experiences at such a young age, but also help them connect with some of the traditions of old in toymaking and toy interactivity. In 2011, she launched Eastern Toybox offering “Western Treasures, with an Eastern Twist” as per her Facebook page. Hearing the growing needs of environmentally conscious consumers, Eastern Toybox brought about toys and learning tools from her own design and has also established a platform for artisans and organizations to showcase their own products that fall in line with the same theme. Aneesa hopes to inspire parents to share with their children the origin of their material possessions, and to help raise a generation of thoughtful children. With the mere fact that this organization is product heavy, the use of social media in her product development and produce acceptance strategy was a critical part in ensuring the items she is involved in are at high quality and carry the theme she wishes to showcase.
Organizations are always looking for new and innovative ways to reach out to consumers and drive loyalty. Social media is used for a lot of different things when it comes to business, from receiving customer feedback to advertising new products. Recently, companies have started to involve their customers in a very crucial part of their business, the product development and design of their products. Some companies are using social media platforms for the company’s advantage in order to enhance the development of the next great product, while making customers feel valued by listening to their opinions and ideas. In 2013, Tesco, a British multinational grocery and general merchandise retailer decided to do something different. This organization had an amazing initiative to get their whole social media following involved in the process of creating a new wine, mainly through Facebook.
Even though Ford has been around for over a century, it is still creating great content to engage present and possible future customers. It has been engaging with customers using a multi platform content strategy and creating authentic social interactions. There is a big difference between marketing and posting advertisements on social media, compared to engaging with the customers and using social media as a line of communication. After a closer look at Ford’s online social presence, it is clear they have it all figured out!
In North America, many employees are disconnected and disengaged from their work, making them less productive. When an employee is engaged in their work, they are more focused and motivated, allowing companies to stay ahead of their competition. Internal social media platforms for employees to stay up to speed have become increasingly favoured in organizations and this will only continue to increase.
Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »
Organization Name: Old Spice Industry: Grooming, personal care, personal hygiene Name of contact if available: N/A Web references: Old Spice, Procter and Gamble, New York Times, Wikipedia, D&AD, Wieden+Kennedy Description of how social media is used for business performance: The Old Spice Story The grooming and personal care industry is extremely saturated and highly competitive. When you walk down the… Read more »
Organization: Addictive Mobility Industry: Mobile Advertising Contact Name: Cyrus Bakhtiyari, Infrastructure Engineer Web References: Addictive Mobility Description of how social media is used for business performance The value of social media is evident in it’s ability to reach audiences and engage them. Businesses are able to make meaningful connections with their customers from around the world. It’s a way for… Read more »
ORGANIZATION NAME: KPMG INDUSTRY: FINANCIAL SERVICES NAME OF CONTACT: Wendy Arnott of TD Bank Group asks the question “Is there such a thing as a social bank, can we have a social business?” What about social banking? Whether you answer this question with a resounding “yes” or an emphatic “no”, there’s no denying the widespread use of social media. This is particularly… Read more »
Organization Name: Taco Bell Industry: Food Name of Contact: Tressie Lieberman, Director-Social and Digital Marketing for Taco Bell Taco Bell has found out the best new and innovated way to introduce new items to their menu as well as interacting with their consumers, and that is; through the use of the very popular app Snapchat. In May 2013, Taco Bell… Read more »