Your whole enterprise social media strategy should be simple and practical. It should complement the overall organizational goals, but it deserves its own plan and measurable objectives. I have been through numerous planning processes where the end result is a plan and no action. Why did that occur? I think it happens because many planning sessions fail to start with the end in mind. Much like a trip, the first thing to know is where you want to go. If you don’t know where you are going how will you ever know that you have arrived? Seems pretty simple but many planning processes are started chasing the latest craze without any regard to what the business is actually trying to achieve. Given the benefits of social media and its exponential growth in business use, it is hard not to get caught up in trying to implement social media quickly. Why wouldn’t you want to try to reap the benefits enjoyed by so many other organizations and businesses? Well, with some patience and planning you will be able to gather better results and more importantly avoid potential costly issues.