Tag Archives: Social Product Innovation

InNovate with InBev: Merger Talking Points

m234ali   October 20, 2015

Organization Name: Anheuser Busch InBev Industry: Beer & Beverage Sources: Female of VP talks brand leading, InBev – Bringing People Together for a Better World, Merger of Beer Giants Anheuser-Busch InBev and SABMiller Faces Obstacles Company: Anheuser-Busch InBev Say what? That’s right: Beer nation witnesses a gigantic change in the landscape of the industry.  Almost through to completion of the… Read more »

Dell Takes Ideation and Product Innovation by “Storm” with Online Community

jvaishnav   October 19, 2015

Organization name: Dell Inc. Industry: Computer hardware Name of contact: Michael Dell, Founder, Chairman & CEO Web references: Wikipedia, About IdeaStorm, Merriam-Webster Dictionary – crowdsourcing,  eWeek article – EMC Will Be Latest and Greatest of Dell’s Many Acquisitions, Business Computing World article – How to Make the Most Out of Crowdsourcing, FIR IndeaStorm Interview with Project Manager Cy Jervis, Video: Crowdsourcing and Crowdfunding Explained About… Read more »

‘Kik’ this Proverbial Tire

tlittle   June 17, 2015

Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »

Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream

Sauble Trading Post   October 19, 2014
rick mercer at chaps good

Title of Post: Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099 The best ideas may come from where you least expect them. Accenture Inc., released a position paper titled “The Next Digital Wave: Using Social… Read more »

It’s a DEWmocracy! Crowdsourcing to Uncover New Mountain Dew Flavour

Nicole Schmidt   October 23, 2013

“Social Product Innovation is the practice of leveraging Social Computing principles and technologies to support the product development process, innovation and business goals, programs and resources.” Social media provides companies with the ability to share product information with a very large audience, but it also provides an opportunity to communicate with an audience to understand market demands and needs before… Read more »