Tag Archives: social networks

In the last decade we have watched the birth of social media, and are continuing to watch it grow and mature. In times like these, where Trump and Clinton are in a tight race for the U.S. Presidency, The UK has just voted to leave the European Union after 23 years together, and we are facing something reminiscent of the civil rights movement with #BlackLivesMatter…there’s a lot to talk about. Opinions and commentary fly free on the internet and political opinions in particular are abundant. Networks like Twitter are so full of posts, following issues in real time, that it’s not uncommon to see something on Twitter before an official article is written about it. A lot of people find it annoying to open up their Facebook pages to find the opinions of their old high school acquaintance’s neighbour’s sister on their Newsfeed. Others love engaging in a good old fashioned political debate within the comments section of a post. Trump and Hillary themselves are tweeting their way to the White House, using it to stay relevant and connect with their audience. There’s no denying, our social media world is becoming more and more political whether we like it or not.

The Future of Social Media is in Social & Political Change

Paige Mahoney-Nagle   March 16, 2015

Web References: Sprout Social, What Culture, Pew Research Center, We Are Social, Forbes, Ad Week, Salzburg Academy on Media & Global Change, Huffington Post The Internet has come a long way since it’s inception, evolving to suit human needs and transforming to become more accessible to people around the world. The Internet has changed the way people communicate, network, share… Read more »

Boyce Avenue: Social Media Marketing = RIP Record Deal

Nicole Schmidt   November 13, 2013

“Social media marketing (SMM) refers to the process of gaining website traffic or attention through social media sites. SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.” Everyone knows that SMM is the modern way to capture the attention of a large audience, but is it effective? Does it actually increase exposure?… Read more »