Tag Archives: Social Networking

Take Flight with American Airlines

Dolores Montavez Ruz   February 6, 2015

Posted on February 6, 2015 by: Dolores Montavez & Christian Ismodes Organization Name: American Airlines. Industry: Airline Name of contact:  Doug Parker Web References:www.americanairlines.com American Airlines Gets Social Media Right From a business perspective, social media allows a company to extend its reach, gain visibility and build meaningful relationships with customers worldwide. Darren Booth In this video Jonathan Pierce, Director… Read more »

Improving employee engagement from the inside out: Social Media and Harrods

Paige Mahoney-Nagle   February 1, 2015
Harrods

Organization Name: Harrods Harrods is a luxury department store located in London,United Kingdom. They have been in business for over 160 years and currently employ 5000 employees with an additional 3500 agency and concession employees. Industry: Retail Web References: Twitter.com/Harrods, facebook.com/Harrods, LinkedIn, engagedforsuccess.org, businesscasestudies.co.uk Internal Social Networking… In 2010 ownership of Harrods changed hands and the incoming owners, Qatar Holding, knew that… Read more »

The Big Three For Social Business: The Future of Social Media with Facebook, Twitter, and LinkedIn

chrgomes   November 20, 2014
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Organization Name: Facebook, Twitter, and LinkedIn Industry: Social Media/Social Network Web References: www.facebook.com, www.twitter.com, www.linkedin.com Description of how social media is used for business performance: When you look back as to early 1990’s as to how everyone from all walks of life used to communicate and collaborate as they currently do today. Often wonder how simpler times were when we didn’t have… Read more »

The Curated Web: Social Media and the Future

RBarrett   November 20, 2014
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Business name: various Industry: various Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional. – Faith Popcorn, futurist/trend predictor Becoming a soothsayer is not easy. You have to be aware of a multitude of things and you have… Read more »

Taylor Swift’s Social Media Marketing parties like it’s 1989

RBarrett   November 11, 2014
Taylor Swift

Organization Name: Taylor Swift, Recording Artist Industry: Entertainment Web references: Taylor Swift Official Website Forming a bond with fans in the future will come in the form of constantly providing them with the element of surprise. – Taylor Swift, Recording Artist Who is she? Taylor Swift has become one of the leading music artists in the world. She has been… Read more »

St. Andrew’s College Brings Tradition into the Future with Social Media Marketing

Jen Norris   November 10, 2014

Organization: St. Andrew’s College Industry: Education Contact: Nicolette Fleming, Communications Officer   What’s trending in Aurora; the new St. Andrew’s College La Brier Arena. I have a son who lives for Hockey and he is in awe thinking about a school that has its own hockey arena. It’s not just a hockey arena, it’s a $13 Million state of the… Read more »

The Social Supply Chain: The Impact of Social Media on Supply Chain Management at L’Oréal

akarim   October 28, 2014
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Image courtesy L’Oreal Twitter page. Company: The L’Oréal Group Industry: Beauty, Cosmetics Contact: Richard Markoff, Supply Chain Director – L’Oréal Operations Description: L’Oréal is a cosmetics and beauty company based in Clichy, Hauts-de-Seine. It is the world’s largest beauty company with sales reaching approximately $29.7 B in 2013. The company primarily focuses on make-up, hair colour and care, skin care, perfumes… Read more »

Ford’s #FiestaMovement Going Viral

emilievandijk   July 11, 2014

Organization Name: Ford Motors Industry: Vehicle Name of Contact: Raymond F. Day, Group Vice President, Communications From May to November of 2009, 100 people were carefully chosen by Ford, because of their influential status throughout their social media platforms, were given the 2011 Ford Fiesta. For 6 months these “agents” were told to post on blogs, videos on YouTube, photos on Instagram and Flikr… Read more »

What Comes After Facebook? The Future of Integrative Social Media

vanessa.parks   November 20, 2013

What’s wrong with Facebook? Facebook is bad for us. According to Araceli Cruz, it makes us feel envious and sad. It distracts us and facilitates only shallow connections. “Facebook is changing the human race,” Cruz argues. “People think, speak and live in status updates…. It’s becoming increasingly difficult to truly connect with a person, rather than just their online character.”… Read more »

Dance to the sound of Social Success

Dave Mazur   November 13, 2013
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Marketing Music in the Social Age: Ever since Napster, itself an early social network, turned the business model of the music industry on its ear, music marketers have had to consider a dynamic shift on how to remain viable. In the past, sales and profits were tied to record sales, but they can no longer use such a model with… Read more »

A Shot in the Dark: Measuring Dark Social Traffic

vanessa.parks   November 6, 2013

Social media metrics can connect social media marketing to sales and ROI, but what about social activity that can’t be measured? In May of this year, Buzzfeed posted an analysis of traffic to its network, noting an increase of 25 per cent from social media platforms like Facebook, Twitter and Pinterest, and 52 per cent from sources described as “dark… Read more »

Don’t Fear, Social Supply Chain Management is…Almost…Here!

Nicole Schmidt   October 30, 2013

The supply chain is, by definition, a set of companies or individuals that work together to create and deliver a product along its many processes from the supplier to the customer. Social media increases the potential for collaboration vastly through a plethora of network tools.” -Steve Nicholls Traditionally, social media has been used for business-to-consumer (B2C) interaction and engagement, which… Read more »

Kobo Knows Everything. How Indigo transformed from selling to the Bookworms, to to Internet Surfers.

avazhang   February 21, 2013

Kobo has launched a contest on Twitter that increased the company’s twitter follower by 43%. There is a lot of people on Twitter and Facebook today, and the power of readers’ engagement to boost companies’s future sales is huge. People have jumped from the basic buying-and-selling encounters to developing friendship and love for the moments of engaging with their buyers…. Read more »