Tag Archives: Social Networking

St. Andrew’s College Brings Tradition into the Future with Social Media Marketing

Jen Norris   November 10, 2014

Organization: St. Andrew’s College Industry: Education Contact: Nicolette Fleming, Communications Officer   What’s trending in Aurora; the new St. Andrew’s College La Brier Arena. I have a son who lives for Hockey and he is in awe thinking about a school that has its own hockey arena. It’s not just a hockey arena, it’s a $13 Million state of the… Read more »

The Social Supply Chain: The Impact of Social Media on Supply Chain Management at L’Oréal

akarim   October 28, 2014
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Image courtesy L’Oreal Twitter page. Company: The L’Oréal Group Industry: Beauty, Cosmetics Contact: Richard Markoff, Supply Chain Director – L’Oréal Operations Description: L’Oréal is a cosmetics and beauty company based in Clichy, Hauts-de-Seine. It is the world’s largest beauty company with sales reaching approximately $29.7 B in 2013. The company primarily focuses on make-up, hair colour and care, skin care, perfumes… Read more »

Ford’s #FiestaMovement Going Viral

emilievandijk   July 11, 2014

Organization Name: Ford Motors Industry: Vehicle Name of Contact: Raymond F. Day, Group Vice President, Communications From May to November of 2009, 100 people were carefully chosen by Ford, because of their influential status throughout their social media platforms, were given the 2011 Ford Fiesta. For 6 months these “agents” were told to post on blogs, videos on YouTube, photos on Instagram and Flikr… Read more »

What Comes After Facebook? The Future of Integrative Social Media

vanessa.parks   November 20, 2013

What’s wrong with Facebook? Facebook is bad for us. According to Araceli Cruz, it makes us feel envious and sad. It distracts us and facilitates only shallow connections. “Facebook is changing the human race,” Cruz argues. “People think, speak and live in status updates…. It’s becoming increasingly difficult to truly connect with a person, rather than just their online character.”… Read more »

Dance to the sound of Social Success

Dave Mazur   November 13, 2013
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Marketing Music in the Social Age: Ever since Napster, itself an early social network, turned the business model of the music industry on its ear, music marketers have had to consider a dynamic shift on how to remain viable. In the past, sales and profits were tied to record sales, but they can no longer use such a model with… Read more »

A Shot in the Dark: Measuring Dark Social Traffic

vanessa.parks   November 6, 2013

Social media metrics can connect social media marketing to sales and ROI, but what about social activity that can’t be measured? In May of this year, Buzzfeed posted an analysis of traffic to its network, noting an increase of 25 per cent from social media platforms like Facebook, Twitter and Pinterest, and 52 per cent from sources described as “dark… Read more »

Don’t Fear, Social Supply Chain Management is…Almost…Here!

Nicole Schmidt   October 30, 2013

The supply chain is, by definition, a set of companies or individuals that work together to create and deliver a product along its many processes from the supplier to the customer. Social media increases the potential for collaboration vastly through a plethora of network tools.” -Steve Nicholls Traditionally, social media has been used for business-to-consumer (B2C) interaction and engagement, which… Read more »

Kobo Knows Everything. How Indigo transformed from selling to the Bookworms, to to Internet Surfers.

avazhang   February 21, 2013

Kobo has launched a contest on Twitter that increased the company’s twitter follower by 43%. There is a lot of people on Twitter and Facebook today, and the power of readers’ engagement to boost companies’s future sales is huge. People have jumped from the basic buying-and-selling encounters to developing friendship and love for the moments of engaging with their buyers…. Read more »