IBM has always stayed ahead of the game. As one of the world’s biggest technological companies, they were forecasting the rise of social media and immediately jumped on the opportunity. Back in 2007, they foresaw how much of an impact social media was having on the world. They launched Lotus Connections, a product that combined five social networking applications into one package. Since it was aimed at the corporate social and collaborative environment, the apps focused around tools that allowed workers to communicate with each other via blogs, profiles, and common community areas. This was the start of an enterprise-wide integration and employees would have access for more information to collaborate with. IBM LotusLive has become IBM SmartCloud for Social Business. It’s used for business grade file sharing, social networking, communities, online meetings, instant messaging, email and calendar. There is also a productivity center that employees can edit documents in real time. Keeping employees involved has helped with successful organizational strategy.
It is safe to say that social media is one of the most talked about topics currently in the world and it doesn’t look to be fizzling out anytime soon. Social media platforms have gone from a place to connect with friends and family, to a regular social tool for organizations to utilize and maximize the many properties and capabilities it holds. Technology is advancing at an astonishing rate, and there is no telling what a social media platform will look like or what the functionality of it will be in the future. For an organization like Metroland Media, they are already behind in terms of implementing any kind of social media, so if they do choose to move forward with it, it’s possible for them to enter the social media world at a very different and confusing time. The real question is, will they?
Organization Name: TEVA Canada Limited Industry: Pharmaceutical Name of contact: Doug Sommerville, Senior Vice President and General Manager, TEVA Canada Limited Web References: TEVA Canada Limited; TEVA Pharmaceutical Industries Limited; Fronetics Strategic Advisers; Adelante SCM; Chainlink Research Description on how Social Media is used for Business Performance: I recently attended a presentation about the evolution of ski racing in the last 30 years. … Read more »
Title of Post: Where Next for Social Media? Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: Sauble Trading Post Facebook “We don’t have a choice on whether we DO social media, the question is HOW WELL WE DO IT.” ProjectRYF The future is right… Read more »