Tag Archives: social media strategy

Spicing up sales with social media marketing!

Ken Lupton   November 9, 2015

Oganization: McIlhenny Co. Industry: Food and Beverage CEO: Tony Simmons Web references: FaceBook, YouTube, Twitter, Bloomberg Business Tabasco, Wikipedia, Edmond McIlhenny was the American businessman that invented and manufactured  Tabasco branded pepper sauce.  In his Avery family garden, between 1866 and 1868, he grew his first commercial pepper crop and sold the bottles in the following year.  It is sold… Read more »

Stampede Engages the Herd with Social Marketing

kcress   November 9, 2015
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Organization Name:  Stampede Presentation Products, Inc. Industry:   Audio/Visual Distribution Contact:  Jeff Willis, Senior Vice President, Marketing & Product Management Web References: Stampede Presentation Products,B2B Social Media About Stampede Presentation Products When audio and visual (a/v) dealers need to deliver a complete solution to their customers, they turn to Stampede Presentation Products. Founded in 1997 by Mark Wilkins, Stampede has been a pioneer in… Read more »

Mercedes-Benz: Luxury Cars and a Luxury Marketing Campaign

Meg Walsh   November 9, 2015

Company: Mercedes-Benz Industry: Automotive   Many businesses who are just entering the world of social media believe that social media is a free form of advertising, and that a post on Facebook, Twitter or Instagram will be seen by all their followers. Unfortunately this is not the case. What many businesses are doing is simply slapping up a marketing message… Read more »

PAAB’s very own “Refreshed Assets”

lwarburt   November 9, 2015
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Title of Post: PAAB’s very own “Refreshed Assets” Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk, Commissioner (CEO) of The Pharmaceutical Advertising Advisory Board (PAAB) Web References:  Youtube, PMQC, PAAB, Wikipedia, comScore, Brand watch Social media marketing  is the process of gaining website traffic or attention through social media sites. Canadians remain the most on-line internet individuals worldwide and lead the world in key engagement metrics on desk top… Read more »

I’m a Halitophobic – Orabrush Goes National Using Social Media.

Forrester Hinds   November 5, 2015

Organisation name: Orabrush Website: https://www.orabrush.com/home/# Industry: Tongue cleaning brushes. Over 90% of bad breath can be fixed, defining the problem and providing a solution. After investing $40,000 into a television infomercial that drove negligible sales, having consumers walk passed the Orabrush on store shelves without so much as a second glance, and having hygiene companies turn down an offer of… Read more »

How Should an Organization Report on Social Media?

Meg Walsh   November 2, 2015
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Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »

Better Late Than Not Man Crate! Have Fun Gift-Giving and Participating in the Supply Chain.

Forrester Hinds   October 27, 2015

Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »

Stonyfield Shows Ultimate Transparency in Their Supply Chain

Meg Walsh   October 26, 2015

Organization Name: Stonyfield Industry: Dairy Farming / Yogurt     Today’s market place has become more competitive than ever. It is vital for companies to think of innovative new ways to streamline their operations, increase efficiencies, and optimize productivity in order to stay ahead of the competition. One important aspect of business that many organizations do not apply social media… Read more »

Increase in transparency for C&S Wholesale Grocers

Ken Lupton   October 26, 2015
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Organization Name: C&S Wholesale Grocers Industry: Food and Beverage CEO: Richard B Cohen Web references: C&S, FaceBook, Twitter, Wikipedia About C&S Wholesale Grocers C&S was founded in 1918 by Israel Cohen and Abraham Siegel and began as a small grocery distribution center stocking 1,200 products.  They now have more than 95,000 products from 50 warehouses to distribute to supermarkets and… Read more »

BMW Accelerates its Supply Chain Management Approach

kcress   October 25, 2015
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Organization Name:   BMW Industry:   Luxury Automotive Contact:  CEO Web References: BMW Corporate, Kinaxis, SCM World, Logistics and Supply Chain, SCM303 Blog, Sound Cloud About BMW Once you’ve owned a BMW, you truly appreciate the long-standing BMW slogan:  “The ultimate driving machine”. In use since the 1970’s, the statement is more than an advertising slogan, it is a promise.  It is a… Read more »

Madison Electric Products – Turning the telescope for innovative product development

ASeymour   October 20, 2015

Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding exercise turned into one of the most successful new product innovation programs that has garnered more than 400 suggestions, 7… Read more »

LAY’S® Asks Customers To Do Them a Flavour.

DanielleB   October 19, 2015

Title of Post: LAY’S® Asks Customers to Do Them a Flavour. Organization Name: LAY’S® (PepsiCo Frito-Lay) Industry: Food & Beverage Manufacturing Web references: internationalist-awards.com, pepsico.com, Description LAY’S® is not shy to receive a helping hand from customers when it comes to creating the next big thing for America’s favourite chip. In 2006, the brand launched their “Do Us A Flavor” campaign,… Read more »

Social engagement is all the rAVe for this AV news organization

ASeymour   October 13, 2015

Industry: AV Industry Contact: Gary Kayye, founder, rAVe Publications, teaches New Media Technologies and Its Impact on the Future of Advertising, Marketing and PR and the Branding of Me at the University of North Carolina Web references:  UNC School of Media and Journalism, rAVepubs, Twitter, rAVe Social Media Blueprint, We Are Social, 100 Customer Service Statistics You Need to Know, YouTube Few marketing tools… Read more »

ANZ Bank – how smart Social Media strategy builds customer engagement

j2condon   October 13, 2015

Organization Name :  Australia and New Zealand Banking Group  (  ANZ ) Industry :   Financial Institution / Banking Industry Web References :  ANZ.com, SAP.com, Clickz.com, Contently.com, Klerigi.com. Forbes.com About ANZ Founded in 1835, ANZ Banking Group is a publicly traded company based in Melbourne managing assets of AU$772 billion.  It is one of the five largest companies in Australia and the… Read more »

LED Manufacturer CREE Enlightens Customers with Social Media Campaigns

kcress   October 12, 2015
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Organization Name: Cree Industry: Commercial and Consumer Lighting Name of Contact: Charles M. Swoboda, CEO Web References: Social Media Examiner, Social Notz, Top Rank Blog, Mashable, BtB Marketing Agency, SoundCloud From SiC to LED:  About Cree Almost 30 years ago, Cree Lighting (NASDAQ:CREE) was founded in Wisconsin. Cree’s primary business focused on developing silicon carbide (SiC) materials that provided that provided high-efficiency performance… Read more »

Business transformation through enterprise social networking – the story of Deloitte Australia

jvaishnav   October 5, 2015

Organization Name: Deloitte Australia, a member of Deloitte Touche Tohmatsu Industry: Professional services (accounting, auditing, taxes) Name of contact: Cindy Hook, CEO Web references: Deloitte Australia website: About Deloitte Australia, Careers, Culture and Behaviours Deloitte Australia Facebook page Forrester – Ted Schadler’s Blog: Winners of the 2011 Forrester Groundswell Awards (Management Division) ReadWrite.com – Deloitte’s Yammer Time Social Media at… Read more »

Let there be shoes – How Zappos is changing the social media game with employee involvement

ekastner   October 5, 2015
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Title of Post: Let there be shoes – How Zappos is changing the social media game with employee involvement Organization: Zappos.com Industry: Online retail CEO: Tony Hsieh Web references: Zappos, Social Media Examiner, simply-communicate, Twitter, Youtube, Instagram When it comes to employee engagement, Zappos is doing it right! Consistently topping the leader boards with employee retention their practices are often… Read more »

Toronto Police Services early adopters of Social Media

Lynn Jeffries   October 4, 2015

Organization Name: Toronto Police Services (TPS) Industry: Law Enforcement Name of contact: Meaghan Gray, Social Media Relations Officer Web references: Website  Social Media Contacts Wikipedia, Facebook Twitter YouTube Channel and hundreds of other web resources. In July, 2011 Toronto Police Services was one of the first law enforcement agencies to officially use social media with select staff receiving social media training. At their launch there were… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
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Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

Oreo: The Social Media cream filling

MGardiner   July 8, 2015

Organisation Name: Oreo Industry: Food   Oreo over the past few years has dominated the social media marketing field with a variety of different campaigns. I will be highlighting a few of them to better understand the use of Social Media Marketing. As highlighted below you will see how innovative Oreo has been but also that the techniques used are… Read more »

The Data Pipeline: Social Media Analytics at Union Gas

tlittle   July 1, 2015
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Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »

Reaching people who need help with National Food Sharing System

C. Laughren   June 24, 2015
Each year an estimated 1.1 million children face food insecurity in communities across Canada.

    Organization: Food Banks Canada Industry: Not-for-profit (Canada) Name of contact: Katharine Schmidt, Executive Director Web references: Food Banks Canada, Capacity Canada, Facebook, Twitter, Dr. Sylvain Charlebois, “Introduction to Supply Chain Management” (Dr. Harvi Millar) It can happen to anyone at any time – a life circumstance interrupts your plans and you need help. A lost job. A broken… Read more »

Oral-B and eYeKa: Creating something to really smile about

C. Laughren   June 19, 2015

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »