Tag Archives: social media metrics

Ford’s Social Media Metrics

bmfwong   November 4, 2015

Organization: Ford Industry: Car manufacturer References: Ford, Forbes, FordSocial “What’s the ROI of putting your pants on every day? It’s hard to measure but there’s negative consequences for not doing it.” – Scott Monty, Ford’s global digital/multimedia communications manager Scott Monty’s quote represents the issue with ROI in regards to social media; companies have a hard time engaging just how effective their social media… Read more »

Weber is Always Cookin’ Up Something New to Engage With Their Community

DanielleB   November 4, 2015

Title of Post: Weber is Always Cookin’ Up Something New to Engage With Their Community Organization Name: Weber-Stephen Products LLC & Weber-Stephen Canada Co. Industry: Sports & Recreation Web references: Weber on Facebook, CNW, Weber Grill Academy Description Weber-Stephen Products LLC started in 1952 when the company’s founder, George Stephen, invented the Weber® Kettle in his backyard. Since then, Weber-Stephen Products… Read more »

Using Social Media Metrics to Power Positive Change

jvaishnav   November 4, 2015
Using Social Media Metrics to Power Positive Change

Organization name: GE Capital (Australia) Industry: Financial Services Name of contact: Leigh Price, Social Media Lead Analyst Web references: SlideShare: Measuring Social Media. Four Metrics that Matter CMO.com Interview: Jon Brancheau, VP of Marketing, Nissan Article: The Hidden Cost of Ignoring Social Media #SimplySocial podcast Forbes.com: Measuring Social Networking Success: More Than Just Likes SocialMediaExaminer: Research Shows Metrics Marketers Think Matter… Read more »

Clicks,Tweets and Likes: What is a Small Business to Measure?

lwarburt   November 4, 2015
Augies

Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times,  Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary,   The reason(s)… Read more »

CPR Makes You Undead

Siddiqi   November 4, 2015
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Title: CPR Makes You Undead   Organisation Name: Heart & Stroke Foundation Industry: Health; Not-For-Profit Name of Contacts: Ketan Manohar (Copywriter of “The Undeading” Public Service Announcement); Eddy Nason, Ontario SPOR Support Unit Web References: CPR History; CPR Tweak; Heart & Stroke Foundation; Ketan Manohar; Naeem Walji; Agency 59; Viral Video; British Heart Foundation; Vinnie Jones; Hard and Fast PSA; HSF… Read more »

Christie Analyzes Social Media and Measures Success

SCapling   November 3, 2015
Christie image

Organization – Christie Digital Systems Inc. Industry – Professional Audio & Video Solutions Contact – Julie Vaishnav – Manager, Digital Marketing Web resources  – Christie , Buffer Social , YouTube, Facebook, SoundCloud About Christie Christie is a global manufacturer of display technology solutions offering diverse visual, audio and collaboration solutions for business, entertainment and industry and employs over 1500 people worldwide. Christie has manufactured and installed… Read more »

Taking social media metrics on the road!

Ken Lupton   November 3, 2015
social-media-metrics

Organization Name: tripcentral.ca Industry: Travel and Tourism Web references: tripcentral.ca, FaceBook, YouTube, Twitter Richard Vanderlubbe: President and Co-Founder Starting out in 1986 as a single travel agency located in Hamilton, Ontario,  Tripcentral.ca has grown to one of the largest travel companies in the province.  They launched a website in 1996 featuring last minute packages and reduced prices on travel.  They… Read more »

The Ritz-Carlton – a look at their customers

cdiesbourg   November 2, 2015

Organization Name:   The Ritz-Carlton Industry:   hotel Web References: brandwatch.com, www.svmsolutions.com, http://www.ritzcarlton.com/en/LetUsStay/Default.htm, www.google.com, www.travelandleisure The Ritz-Carlton – this luxury brand wants to stay with you According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to Social Media Examiner, 97% of marketers… Read more »

How Should an Organization Report on Social Media?

Meg Walsh   November 2, 2015
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Organization Name: Bombardier Industry: Aerospace/ Defence Railways If your business is active on social media, then your business should be reporting on all your social media efforts. While reporting on “vanity metrics” on your companies channels, like follows or likes seems like the thing to do, many people tend to confuse this as an achievement versus what it really is… Read more »

Humber College AdCentre measures its social performance

kcress   November 2, 2015
Humber blue

    Organization Name:  Humber College AdCentre Industry:   Post-secondary Education Contact:  Marilyn Cresswell, Director, Humber College AdCentre Web References: Humber College,Humber College AdCentre, Social Media Examiner, HootSuite About Humber College and the AdCentre Founded in 1967, Humber College has evolved from a college of Applied Arts and Technology to a full polytechnic academic institution.  With two campuses in Toronto, Ontario and one… Read more »

#SMSS15 success feeds off social media analytics

ASeymour   November 2, 2015

Organization:  Social Media Examiner Industry:  Social Media Marketing Contact:  Phil Mershon, Director of Events Web references: Social Media Examiner®, Social Media Success Summit® 2015,  Simply Measured, Twitter, Facebook, LinkedIn, Instagram, YouTube Social Media Success Summit 2015 – Social Media Examiner Social Media Examiner® is one of the world’s largest business blogs, helping millions of businesses discover how to best use social media. Nearly 400,000… Read more »

Esurance Wins Big At The Super Bowl

David_Pearson   November 2, 2015
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Company: Esurance Industry: Insurance Services Web References: Esurance, Twitter, Facebook Esurance which is a wholly owned subsidiary of Allstate, provides insurance services to consumers online and over the phone and also serves as a shopping and comparison site for car insurance in some territories. They focus their marketing on  sports teams and events, typically through sponsorship and traditional advertising campaigns. In… Read more »

YELLOW GOAT DESIGN Creates Social Media Clout

Dianne McBride   October 31, 2015
Yellow Goat Design Creates Social Media Clout

Organization Name: Yellow Goat Design Industry:  Lighting – Commercial References: Lightform, Klout, Yellow Goat Design,   A live, glowing orb with shifting colours is only one example of Yellow Goat Design installations.   What do you get when you cross an audacious goat with mammoth bedazzling light installations? Yellow Goat Design, of course. Yellow Goat Designs, founded in 1997, has been in… Read more »

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
crystal-ball words

Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
Wildcoast-logo-TEAL-L

Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

CPR Cell Phone Repair puts relationships before numbers

C. Laughren   July 3, 2015
Damaged screen with logo

    Organization: CPR Cell Phone Repair Industry: Small Business – Retail Name of contact: Robert Elder, Owner, Cambridge (Ontario) location Web references: CPR Cell Phone Repair, CPR Cambridge, Hootsuite Blog, Forbes, The Globe and Mail, Facebook, The Record, Community eBook: “Practical Social Media Measurement & Analysis” (March 2010) What started out as a “life after Blackberry (formerly RIM)” story has… Read more »

Don’t Sweat the Metrics

mwindover   July 2, 2015

Organization name: Titika Active Couture™ Web references: Ark Media Group, Best Health Magazine, Business London Magazine, Facebook, Instagram, Pinterest, Socially Fit, Titika Active Couture, Twitter, YouTube Industry: active wear Name of contact: Eileen Zhang, President Company Profile Titika Active Couture was born in Toronto in 2009, to founders and Eileen Zhang and Courtney Brooke. Their story is simple—two people who… Read more »

Vidyard: Videos + Real-Time Analytics Driving Results & ROI

kblack12   July 2, 2015
Vidyard CoFounders Pic

  Company: Vidyard Industry: Video Marketing & Analytics Technology Co-Founder & CEO: Michael Litt & Co-Founder & CTO: Devon Galloway In light of Canada’s Birthday, I thought it appropriate to write about Vidyard, one of “Canada’s most successful ad tech startups“.  After a great day of celebrating Canada with friends and family, and shaking hands with the possible future Prime Minister of Canada, Justin Trudeau,… Read more »

The Data Pipeline: Social Media Analytics at Union Gas

tlittle   July 1, 2015
uniongas2

Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »

Cadbury’s Fling with Social Media Measures Up To TV

Paul   July 1, 2015

Title of Post: Cadbury’s Fling With Social Media Measures Up To TV Organization Name: Mondelez International/Cadbury Industry: Confectionary/Packaged Food/Multi-Brand CEO: Irene Blecker Rosenfeld Web references: Mondelez International  Digital Training  E-Consultancy  Market Research Society UK  Can an organization demonstrate a return on social media investment? Mondelez International found the answer in their U.K. campaign to refresh product demand and increase top-line… Read more »

Where is Social Media going in the Future? Let’s take a look!

tinageisel   March 13, 2015

Organization Name: The Future of Social Media Industry: Social Media Name of contact: varied (below) Web References: varied (below) The Future of Social Media: Social media has reshaped our society unlike any others; it is the future of how people will communicate and do business. However, many would still argue that social media is a time waster. Much like people… Read more »

The top ten is never enough—Dell demonstrates the need for customized social media metrics linked to business strategy

CRS   March 3, 2015

Organisation name: Dell Industry: Information Technology About social media metrics: A quick google search for “social media metrics” brings up any number of articles. The majority of these articles recommend similar metrics which include: leads, engagement duration, bounce rate, reach or size of network and increase in membership, active ratio (active members to all members), conversions to sales, membership, subscriber,… Read more »

What to do if there is no social media budget? Looking at Social Media Analytics

Paige Mahoney-Nagle   March 2, 2015

Industry: Not for Profit (Summer Camp & Outdoor and Environmental Education) Name of contact if available: Paige Mahoney-Nagle Web References: UberVu via HootSuite, Facebook, Twitter, Digital Information World Social Media Networks are now widely used among all kinds of and sizes of business around the world. Businesses use these networks to promote their products, share events, build the community, expand the reach of… Read more »