Tag Archives: Social Media Marketing

Acquisitions, mergers and takeovers are far too familiar in today’s marketplace. In fact, in the past decade, I have worked for 3 Canadian companies that have either merged or been been acquired by a US firm. As businesses evolve and grow from these complex transactions it is critical how they position themselves in the eyes of all their stakeholders. These changes can be both exciting and can create uncertainty for consumers, investors and employees alike. Marketing, plays a crucial role the way the newly formed entity will be portrayed. It is the heroic efforts of marketing teams to rescue brand identities from getting misconstrued in the market. Fortunately, marketers are armed with Social Media tools to aid them though the all stages of an an A&M. Pre-Merger Due Diligence- Do You Really Know What You’re Acquiring? Prior to an acquisition Marketers can gather valuable Intel about companies they wish to align themselves usually by Social Media tools like LinkedIn and Facebook. Social media profiles, if set up correctly can be assets for Entrepreneurs looking for an exit. International business law and litigation firm Fasken Martineau conducted a survey on the Role Social Media Plays in Mergers & Acquisitions. Their key findings “Our survey revealed that senior M&A executives are certainly using social media, and some are using it to research and communicate deals. Interestingly, social platforms are currently viewed by M&A professionals as having less value than other sources of information, and most don’t currently see great value in social media’s application outside of post-merger integration. It will be very interesting to see if the SEC guidance will impact this perception and if in fact we will see an increased acceptance of these tools in the M&A and general finance community.” – Kareen Zimmer, a partner in Fasken Martineau’s corporate and M&A practice groups [1] To see results of their survey click here  Fasken Martineau 2013 M&A Social Media Survey Research through Social Media, can bring wealth of information about your M&A target. According to Iris Vermeren at Brandwatch[2]  you are able investigate the company’s health and reputation, its products, its customers, the market and even competitors.   “Mergers and acquisitions create uncertainty for consumers, so post-merger marketing messages and initiatives should focus on providing a sense of security. Brand confusion is the number one brand killer, and mergers and acquisitions create a great deal of brand confusion in the minds of consumers. The marketer’s job is to clear up… Read more »

Do you have a favourite advertisement on TV that just grabs your attention every time its on? Or perhaps a campaign run on Twitter, Facebook or another social media platform that lights a fire within you and inspires you to share it along.  Businesses have sure changed the way they market products or services to us.  In the past marketing campaigns were solely focused on selling their products to us post production, now companies are turning to social media from the inception of a product all the way to its delivery on store shelves.  However the challenge has now become how to use social media platforms to reach customers in new and exciting ways while providing real time experiences for them to comment on and share, thus making companies more likeable and trustworthy in the eyes of their customers. I asked Ed Rush, Global Marketing Executive at Elemica to share his thoughts on this subject, “There is an old saying – “you have two ears and one mouth, listen twice as much as you speak.” In my experience in business to business, it seems most forget that rule when it comes to social. Too many marketers are eager to post their message and speak to the market and attract likes, comments, and follows. However, so much more can be learned when you refocus your attention from social “speaking” to social “listening” across your networks. When the primary objective is to learn about the challenges, priorities, and/or objectives of others in your community, you can then approach your outreach with a much more strategic and tailored communication. Ultimately, facilitating a buyer’s journey is more about understanding where they are at and expertly facilitating them through the process. You can’t do that if your speaking twice as much as listening.” There is one company that I am excited to share about which is taking its social media marketing campaigns to new heights, and that is HP.  Keeping in trend with the latest platforms, HP launched the #BendTheRules campaign that blew customers away and resulted in much success socially. So what is Social Media Marketing and what are its the benefits? How are businesses currently working with it and what are the new trends that companies should embrace?  Let me begin by answering the first two questions.  According to Wikipedia, “Social Media Marketing is the process of gaining website traffic or attention through social media sites.”  In… Read more »

How the Communitech incubator in Waterloo ON, is leveraging social media to market its services to Silicon Valley North start-ups in need of just the right guidance to get their big idea off the ground.

With the intentions of partying like it’s 1999, the Hamilton bar scene is leaning heavily on social media to pop-off their next hit event, in addition to gaining some insight into what the local competition might be spinning up.

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

From Facebook to Oracle – The Future of Social Media is Data-Focused, Far-Reaching and Highly Intelligent

jvaishnav   November 19, 2015

Organization Name: Oracle Corporation Industry: Software Name of contacts: Greg Robinson, Solutions Consultant Manager Web references: imediaconnection.com – 5 Predictions For the Future of Social Media go-mashmobile.com – What is the Future of Social Media Marketing? youtube.com video – The Future of Social Media? youtube.com video – The Future of Social Media Intelligence – An Interview with Greg Robinson business2community.com – The… Read more »

SMART content for mobile power users is the way of the social media future

ASeymour   November 16, 2015

Company:  UNC School of Media and Journalism Industry:  Education Contact:  Gary Kayye, Adjunct Professor Web references:  UNC, YouTube, Adobe Digital Marketing blog, ello, Tinder, Buzzfeed, Entrepreneur   What WAS life like before we all were engaged almost 24/7 with our smartphones? Entrepreneur’s staff writer, Laura Entis’ column “Life with Smarphones” suggests that while the devices have only been around for a decade,… Read more »

Share the Experience..with Christie

kcress   November 16, 2015
cypress lobby

Organization Name:  Christie Industry:   AudioVisual, Manufacturing Contact: Kathryn Cress, Vice President, Global & Corporate Marketing Web References: Christie,B2B Social Media, Social Media for Business Performance; Social Marketing About Christie “Share the Experience” is Christie’s tag line, used extensively to promote the primary benefit of Christie’s products and solutions.  The company provides visual display solutions, including content and services, that allow people to view visuals in a… Read more »

The Future of Pharma and Social Media is Beyond the Pill

lwarburt   November 16, 2015
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Title of Post: The Future of Pharma and Social Media is Beyond the Pill Industry: Pharmaceuticals Name of Contact: Ray Chepesiuk CEO Pharmaceutical Advertising Advisory Board Web references: Health Works Collective , Eye for Pharma, FiercePharma, Drug Store News, Healthcare Informatics, iMedicalApps, Wall Street Journal , Proteus Digital Health,  PubMed Central, Medical Marketing and Media, Wikipedia, Dictionary Reference.com, Free Dictionary , CDC, IBM Research, FDA, Executive Insights via Slide… Read more »

Toms: Using Social Media Marketing Effectively

m234ali   November 12, 2015

Organization Name: Toms Industry:  Retail References: Toms, Social Media Breakdown, How Toms Creates Customers for Life, A Case Study in Profitable Cause Marketing, Social Media Analytics for Social Good As the shift between having a social media marketing strategy and needing one lurches towards the latter, online marketing intelligence will glean much from the examples and experiences of sustainable enterprises like… Read more »

Santa Flies WestJet to Grant Real-time Christmas Wishes

DanielleB   November 11, 2015

Title of Post: Santa Flies WestJet to Grant Real-time Christmas Wishes Organization Name: WestJet Industry: Airline Web references: CBC.ca, The WestJet blog, Shorty Awards, Globacore Description So often I hear people say “We want to make a viral video,” but a viral video cannot just be created. A video becomes viral, and for that to happen, you must first create something… Read more »

Lessons Learned From the Social Media Marketing Practices of Non-Profit Organizations

jvaishnav   November 11, 2015
NPO social media marketing

Organization name: Family & Children’s Services of Waterloo Region Foundation Industry: Non-profit (registered charity) Name of contact: Valerie Beyer, Donor Relations Coordinator Web references: The Globe and Mail: Canada’s Top 100 Non-Profit Organizations (Registered Charities) Bufferapp: Social Media for Non-Profits: High-Impact Tips and the Best Free Tools HubSpot: The “Three A’s” of Nonprofit Social Media Engagement SlideShare: Online Fundraising with Social Media… Read more »

Hootsuite: How a Social Media Company Markets Its Social Media

bmfwong   November 11, 2015
hootsuite

Organization Name: Hootsuite Industry: Social Media Management Web Reference: Hootsuite Contact: Mike Underell, Marketing Business Analyst at Hootsuite About Hootsuite Hootsuite is a social media management platform that puts all of your social media accounts into one platform. Hootsuite’s user interface takes the form of a dashboard and supports the following social networks: Facebook, Twitter, LinkedIn, Google+, Foursquare, MySpace, WordPress, and Mixi. Hootsuite also provides users with analytics and other reporting… Read more »

TWENTY6HUNDRED Goes Global on Social Media

David_Pearson   November 10, 2015
2015-11-10_1255

Case Study: TWENTY6HUNDRED Industry: Music Web references: TWENTY6HUNDRED, Facebook, Twitter, Instagram, Tumblr, YouTube, Soundcloud. Indie band TWENTY6HUNDRED has rocked the Toronto club circuit for almost 10 years, releasing 3 CDs during this time. Their 2014 release “Electric for All” signified a few major changes for the band’s direction.  They added a new guitarist and producer Mihai Trusca, updated their studios to make their sound slicker… Read more »

NewBay Media Live @ Infocomm is the hub for social media

ASeymour   November 10, 2015

Company:  NewBay+ Marketing Services Industry:  Audio visual, integrated media Contact:  Joe Braue, VP Marketing Services Web references:  NewBay Media, NewBay+ Marketing Services,  BETT, ISTE, CES, InfoComm International, Christie NewBay+ Marketing Services has found a way to seamlessly integrate traditional and new media opportunities and, turn the experience into a repeatable social media exercise that garners likes, clicks, views and shares for their customers… Read more »

Spicing up sales with social media marketing!

Ken Lupton   November 9, 2015

Oganization: McIlhenny Co. Industry: Food and Beverage CEO: Tony Simmons Web references: FaceBook, YouTube, Twitter, Bloomberg Business Tabasco, Wikipedia, Edmond McIlhenny was the American businessman that invented and manufactured  Tabasco branded pepper sauce.  In his Avery family garden, between 1866 and 1868, he grew his first commercial pepper crop and sold the bottles in the following year.  It is sold… Read more »

#HMBalmaination Social Media Takeover!

Tania   November 9, 2015
Balmain (1)

Organisation Name : H&M Industry: Clothing Web References; H&M Balmain Kijiji Forbes Youtube  Instagram   Balmain is a French haute couture fashion brand founded 1945. With the delicate elements and the cutting in the strong personality, the Balmain design always includes the cool vibes and embellishments and powerfully high-street looking. the Balmain x H&M line launched in stores and online last… Read more »

Specific Content drives success for BuzzFeed: Measuring Social Media effectiveness

m234ali   November 9, 2015

Organization Name: BuzzFeed Industry: Internet Media Web References: 52 Things you Should know about BuzzFeed, Does BuzzFeed know the Secret?, How BuzzFeed discovered the Secret to Success in Social Media Make your content specific. That’s what we’ve learned from BuzzFeed, the extremely successful social news and entertainment internet media company founded by Jonah Peretti, the famous MIT graduate student who… Read more »

Stampede Engages the Herd with Social Marketing

kcress   November 9, 2015
stampede feature

Organization Name:  Stampede Presentation Products, Inc. Industry:   Audio/Visual Distribution Contact:  Jeff Willis, Senior Vice President, Marketing & Product Management Web References: Stampede Presentation Products,B2B Social Media About Stampede Presentation Products When audio and visual (a/v) dealers need to deliver a complete solution to their customers, they turn to Stampede Presentation Products. Founded in 1997 by Mark Wilkins, Stampede has been a pioneer in… Read more »

HONY – Harnessing the Power of Social Media

Lynn Jeffries   November 9, 2015

Title of Post: Humans of New York (HONY) – Harnessing the Power of Social Media Industry: Arts/Humanities References: Wikipedia HONY Facebook Social media has the power to do more than just help brands promote products. It also has the ability to connect with people globally on an emotional level.  Brandon Stanton, the creator of Humans of New York (HONY) uses his social… Read more »

Mercedes-Benz: Luxury Cars and a Luxury Marketing Campaign

Meg Walsh   November 9, 2015

Company: Mercedes-Benz Industry: Automotive   Many businesses who are just entering the world of social media believe that social media is a free form of advertising, and that a post on Facebook, Twitter or Instagram will be seen by all their followers. Unfortunately this is not the case. What many businesses are doing is simply slapping up a marketing message… Read more »

SAP – How social media use drives marketing reach

pchatter   November 8, 2015

Organization Name:  SAP SE Industry:  Software Web References:  SAP.com Twitter Facebook SAP SE is a software company based out of Waldorf, Germany.  SAP provides solutions in the space of enterprise software, which helps companies around the world, manage their business operations and customer relations.  SAP operates in over 190 countries, affecting over 293,500 customers. Along with more traditional forms of… Read more »

Canadian Blood Services Gets Under Your Skin for the Greater Good

Dianne McBride   November 7, 2015
heart

Canadian Blood Services media campaign symbol that indicates a greater need for blood donations in the community. Organization:  Canadian Blood Services Industry:  Not for Profit, Health and Medical Contact(s): Dianne McBride,  Web references: HealthyDebate.ca, cbc.ca, Canadian Blood Services,  Facebook, Wikipedia.org, Twitter, Vimeo, Youtube, History.com, Talk about a red hot topic. Canadian Blood Services has a multi-storied past, including the 1980’s blood scandal… Read more »

Using Social Media Metrics to Power Positive Change

jvaishnav   November 4, 2015
Using Social Media Metrics to Power Positive Change

Organization name: GE Capital (Australia) Industry: Financial Services Name of contact: Leigh Price, Social Media Lead Analyst Web references: SlideShare: Measuring Social Media. Four Metrics that Matter CMO.com Interview: Jon Brancheau, VP of Marketing, Nissan Article: The Hidden Cost of Ignoring Social Media #SimplySocial podcast Forbes.com: Measuring Social Networking Success: More Than Just Likes SocialMediaExaminer: Research Shows Metrics Marketers Think Matter… Read more »

Better Late Than Not Man Crate! Have Fun Gift-Giving and Participating in the Supply Chain.

Forrester Hinds   October 27, 2015

Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »