Tag Archives: Social Media Marketing
Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine
For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® … Continue reading
LinkedIn’s Email Blast: I’m Special, I’m Special Not
Organization Name: LinkedIn Industry: Computer Services February’s LinkedIn email blast left me with feelings of “I’m Special, I’m Special Not” reminiscent of plucking petals from a daisy whilst thinking of … Continue reading
Anthropologie, One of the Most “Pinfluential” Brands in Fashion
Pinterest is no longer the new kid on the block in the social media marketing world. Since sky-rocketing to the top of the social media charts in 2011, Pinterest has established itself as a major player, not only in social … Continue reading
Applebee’s “Social Media Meltdown”
A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s … Continue reading
Smartphone Media
Social media has changed the way we perceive products and services. As consumers we now have several outlets to get our feedback back to the companies we patron. According to Niels Schillewaert, PhD, Managing Partner of InSites Consulting, New York., … Continue reading
Mellow Mushroom’s Unique Social Media Strategy: “Follow Us and We’ll Follow You”
We have seen and heard about numerous social media campaigns that urge their fans to follow their company page or become a fan on various social media platforms. However, never have we seen a company following their fans or … Continue reading
Sharpie: Social Media Sharp!
Social media is much more than just establishing mere presence. It is a revenue generating platform for many. The famous jargon “f-Commerce” is a great proof. By 2016, most of the businesses will be using social media as a way of … Continue reading
Ryanair learns the importance of Social Media the hard way.
Despite a 600% increase in Ryanair‘s marketing budget, profits have dropped 29% after a negative blast on social media. Suzy McLeod was charged €300 by Ryanair to print to print five boarding passes on a flight from Alicante to Bristol. Whether … Continue reading
Coca Cola’s Social Media Strategy – “Let’s not just listen. Let’s converse.”
Recently, Coca-Cola became the first retail brand to cross 50 million likes on Facebook. That’s impressive. What is even more impressive though, is their social media strategy for the next decade. Having taken the social media world head on, Coca-Cola … Continue reading