Tag Archives: social media for business

Today, most companies are using social media in some capacity, but very few are anywhere near achieving the full potential. People assume that social media for business purposes are primarily for marketing and recruitment. But, leading organizations like Burberry, Virgin and General Electric are recognizing the positive impact social media can have when it implemented across all departments within the organization. The term Whole Enterprise Social Media means the integrated approach to the use of social media for performance improvement. Though integrated social media systems are available, most companies are still functioning with internal department working in silos and using technology systems specified for a single business purpose. The problem is that this makes communication more difficult and processes very inefficient. For example accounting, sales and marketing are three different areas that likely have overlap of customer and vendor data. Working independently means three different departments are entering the same data, communicating in various capacities and likely not coordinating efforts very well internally.

Jackson-Triggs’ Full-bodied Social Media Campaign

Bettycoop   June 10, 2015

Organization name: Jackson-Triggs Winery   Industry: Winemaking and Entertainment Name of Contacts: Michelle Saba, Public Relations of Constellation Brands; Candis Scammell, Direct to Consumer and Wine Club Specialist, Jackson-Triggs Web references: www.jacksontriggs.com, www.constellationbrands.com. www.facebook.com/Jacksontriggs, www.pinterest.com/jacksontriggs, www.youtube.com, www.greatestatesniagara.com   Canadians Don Triggs and Allan Jackson had been in the wine and beer industry since the 1960s when they were both employed by… Read more »

Namesourcing: Sony gets a new set of balls

Jane Dawkins   November 18, 2014
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Organization name: Sony Industry: Electronics Company Contact: Phil Molyneux, President Web references: Sony Description of how social media is used for business performance: In 2013, Sony U.S. president Phil Molyneux turned to the general public to help develop a name for the company’s new wireless mobile speakers – in the shape of pink, black, and white balls. In an official… Read more »

Snapchat and the next generation of social media for business

Jane Dawkins   November 15, 2014
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Organization name: Snapchat, Inc. Industry: Photo sharing, social networking service Company Contact: Evan Spiegel, CEO Snapchat Web references: Snapchat Description of how social media is used for business performance: When I started reviewing Snapchat, and how it could play a role in the future of the brands I represent on social media I couldn’t get my head around it.  The… Read more »