Tag Archives: social media for business performance

When you go out for dinner with family or visit friends, it’s easy to see the obligatory question of the night creeping up: “So how is work?” For some, this question is followed by a very short answer, which, in turn, is followed quickly by the introduction of a new, more likable topic. But for others, that question is answered with great pride and joy in the work they are doing. So why don’t we all look forward to that question? Well there could be many reasons but in general terms it all boils down to company culture and employee engagement. A company’s culture is evident in how people get work done, how they communicate, and in the stories they tell their friends, family and followers. Culture and engagement are impacted by everything you do and start with the core of any company: it’s employees.

Social Media Metrics: the snapd example

tinageisel   February 26, 2015

  Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »

Namesourcing: Sony gets a new set of balls

Jane Dawkins   November 18, 2014
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Organization name: Sony Industry: Electronics Company Contact: Phil Molyneux, President Web references: Sony Description of how social media is used for business performance: In 2013, Sony U.S. president Phil Molyneux turned to the general public to help develop a name for the company’s new wireless mobile speakers – in the shape of pink, black, and white balls. In an official… Read more »

Snapchat and the next generation of social media for business

Jane Dawkins   November 15, 2014
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Organization name: Snapchat, Inc. Industry: Photo sharing, social networking service Company Contact: Evan Spiegel, CEO Snapchat Web references: Snapchat Description of how social media is used for business performance: When I started reviewing Snapchat, and how it could play a role in the future of the brands I represent on social media I couldn’t get my head around it.  The… Read more »

D-I-Vine: Lowes’ #fixinsix Vine videos combine DIY with successful social content marketing

Jane Dawkins   November 12, 2014
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Organization name: Lowe’s Companies, Inc. Industry: Retail home improvement and appliance stores Company Contact: Tom Lamb, Lowe’s Senior Vice President of Marketing & Advertising Web references: Lowe’s Description of how social media is used for business performance: According to a release from advertising giants BBDO, Lowe’s is the second largest home improvement retailer in the world. As a part of the… Read more »

Cupcakes anyone? How one entrepreneur used Twitter to build successful online start-up

Jane Dawkins   November 5, 2014
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Organization name: Foiled Cupcakes Industry: Food, online Bakery Company Contact: Mari Luangrath, Head Cupcakeologist of Foiled Cupcake Web references: Foiled Cupcakes Description of how social media is used for business performance: In 2009, when Mari Luangrath was getting ready to launch her online home-based cupcake business she ran in a massive setback – the overseas web developer that was creating… Read more »

Government social innovation to manage information supply

Jane Dawkins   October 29, 2014
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Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »

#WinFromWithin: Social Media Metrics, Gator Style

MeganOutLOUD   July 7, 2014

Pepsico’s Gatorade Proves the Value in Listening Case Study: PepsiCo’s Gatorade Industry: Sports Beverage, Sports nutrition Gatorade; the “original sports drink”, was the solution to a problem presented to a group of Florida researchers at the University of Florida in 1965 who were asked to learn the reasons the University’s football team (the Gators) were unable to maintain performance during games… Read more »