Tag Archives: social media enterprise

Sports brings people together. It moves and inspires people in ways that can sometimes be hard to explain. The sacrifice can never be put into words or understood unless you’ve personally gone through it yourself. But yet, regardless of your participation or not, sports can bring a nation together. It can bring us to our knees and can instil a sense of pride. The raw talent, incredible dedication and sheer passion of watching someone give it their all is a great indicator that sport is much more than the result at the end of a race or a game, it tells the story of the incredible team behind-the-scenes that helps a team or individual propel to greatness.

Today, most companies are using social media in some capacity, but very few are anywhere near achieving the full potential. People assume that social media for business purposes are primarily for marketing and recruitment. But, leading organizations like Burberry, Virgin and General Electric are recognizing the positive impact social media can have when it implemented across all departments within the organization. The term Whole Enterprise Social Media means the integrated approach to the use of social media for performance improvement. Though integrated social media systems are available, most companies are still functioning with internal department working in silos and using technology systems specified for a single business purpose. The problem is that this makes communication more difficult and processes very inefficient. For example accounting, sales and marketing are three different areas that likely have overlap of customer and vendor data. Working independently means three different departments are entering the same data, communicating in various capacities and likely not coordinating efforts very well internally.