A new approach to employee involvement The L’Oréal Group developed a two prong social media strategy to engage existing employees and compete for top talent. L’Oréal is the world’s largest beauty and cosmetics firm with its head office in Clichy, Hauts-de-Seine, France. Offerings include hair products, skin care, sun protection, make-up, and perfume. With increased employee engagement through social media, L’Oréal has been able to demonstrate the benefits of its corporate culture to a broader audience.
It is no secret to major brands that consumers’ faith towards regular brand messaging is decreasing. According to Erik Qualman from http://www.socialnomics.net/, 90% of consumers trust peer-to-peer brand recommendations, as opposed to 14% of consumers who trust advertisers. Brands now know that their employees are their best spokespeople on social media. The “State of the Global Workplace Report” reveals that 40% of engaged employees cite their company’s social media communication as the source for keeping informed on important news But how can companies get their employees involved on social media?
Title of Post: Get On-Board and Take-Off on a Voyage with Marriott! Organization Name: Marriott International, Inc. Industry: Hospitality & Tourism Name of contact: Jayana Garvey, Jayana.Garvey@marriott.com Web reference: http://www.myvoyageprogram.com/vshow/VoyagePublic?l=en#exhibits/booth1, http://www.marriott.com/careers/paths/entry-level-jobs/hospitality-training-programs.mi, https://www.facebook.com/marriottjobsandcareers Description of how social media is used for business performance: While many blogs focus on how current employees use social media to interact with their employers and organizations, future… Read more »
Organization Name : Recreational Equipment Inc ( REI ) Industry : Specialty Retail Web References : REI.com, Businessnewsdaily.com, Payscale.com, Forbes.com, Business2commumity.com Who is REI ? A specialty outdoor retailer founded in 1938 by outdoor loving mountaineers. REI operates as a consumer co-operative business model. For $20 one time membership fee, members are invited to be part of REI mission of inspiring, educating and outfitting the… Read more »