Tag Archives: social media & employee engagement

A new approach to employee involvement The L’Oréal Group developed a two prong social media strategy to engage existing employees and compete for top talent. L’Oréal is the world’s largest beauty and cosmetics firm with its head office in Clichy, Hauts-de-Seine, France. Offerings include hair products, skin care, sun protection, make-up, and perfume. With increased employee engagement through social media, L’Oréal has been able to demonstrate the benefits of its corporate culture to a broader audience.

It is no secret to major brands that consumers’ faith towards regular brand messaging is decreasing. According to Erik Qualman from http://www.socialnomics.net/, 90% of consumers trust peer-to-peer brand recommendations, as opposed to 14% of consumers who trust advertisers. Brands now know that their employees are their best spokespeople on social media. The “State of the Global Workplace Report” reveals that 40% of engaged employees cite their company’s social media communication as the source for keeping informed on important news But how can companies get their employees involved on social media?

Get On-Board and Take-Off on a Voyage with Marriott!

nantic   October 7, 2015

Title of Post: Get On-Board and Take-Off on a Voyage with Marriott! Organization Name: Marriott International, Inc. Industry: Hospitality & Tourism Name of contact: Jayana Garvey, Jayana.Garvey@marriott.com Web reference: http://www.myvoyageprogram.com/vshow/VoyagePublic?l=en#exhibits/booth1, http://www.marriott.com/careers/paths/entry-level-jobs/hospitality-training-programs.mi, https://www.facebook.com/marriottjobsandcareers Description of how social media is used for business performance: While many blogs focus on how current employees use social media to interact with their employers and organizations, future… Read more »

Engaged employees drive REI growth

j2condon   October 5, 2015

  Organization Name :  Recreational Equipment Inc  (  REI ) Industry : Specialty Retail Web References :  REI.com, Businessnewsdaily.com, Payscale.com, Forbes.com, Business2commumity.com Who is REI ? A specialty outdoor retailer founded in 1938 by outdoor loving mountaineers. REI operates as a consumer co-operative business model. For $20 one time membership fee, members are invited to be part of REI mission of inspiring, educating and outfitting the… Read more »