Tag Archives: Social Media conversion

Verizon and Social Media Conversion

Jaya Jayaraman   November 4, 2012

While companies agree social media is great for creating awareness and engagement, they are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using a variety of metrics to measure diverse campaigns across multiple departments. Social media metrics is generally measured in two ways: ongoing¬†analytics¬†and campaign-focused metrics. Ongoing analytics, which track activity over… Read more »