Tag Archives: social media campaign

On Sept 22 my trip to The Toronto Premium Outlets in Halton Hills included a surprise lunch! That day Halton Region hosted an event promoting local agricultural and retail businesses. Grilled cheese, pumpkin soup and pumpkin brittle were amongst the tasty offerings. Next to the complimentary samples there was a “selfie spot” sign for the Pumpkins to Pastries Trail, also known as #p2ptrail which caught my attention. Selfie photos taken at any of the 37 Trail locations (featured on the Halton Region website) and posted on social media with tag #p2ptrail were entered into weekly contests. Gift basket prizes from local vendors have been awarded to the contest winners. This program ran from Sept 12 through to Oct 31, 2016.

Rice Krispies, Special K, Corn Flakes, these are just a few iconic brands from Kellogg’s. I know for over 40 years I have enjoyed a bowl or two for breakfast. Established over 100 years ago, Kellogg’s is a household name in 180 countries around the world today. The company continuously delivers high-quality breakfast foods and attracts consumers through some of the best advertising and marketing campaigns in the consumer goods industry. During the summer of 2013 Kellogg’s wanted to run a 3 month, UK-specific social media campaign for their breakfast cereal Krave. The one difference from previous activities is they wanted to bring this campaign in-house. When bringing a campaign in-house Kellogg’s needed to make sure they had a way to track their KPI’s, and carefully align the social media metrics they were using to their organizational goals in a way that would contribute to the goals’ achievement.  

#Our food. Your questions: McDonalds keeps going public

socialmed_ia   February 5, 2015

Organization Name: McDonalds Industry: Fast food Web References: McDonalds Description of how social media is used for business performance: Back in 2012, McDonalds has launched a social media based campaign, named “Our food. Your questions”. The “Financial Post” cited McDonalds site saying “We’ll answer any questions about our food — even the tough ones — then post a personal reply… Read more »

The Dove Effect: Getting Women To Embrace Their Natural Beauty.

chrgomes   October 16, 2014

Organization Name: Unilever/Dove Industry: Customer Goods Web References: www.dove.ca/www.dove.com Description of how social media is used for business performance: In September of 2004, the Dove brand behind Unilever was looking to step up its marketing efforts to target women in the general medium. Dove commission a global study to better understand the mindset and the relationship of women, beauty and overall… Read more »

Samuel Adams’ Brewing Family Just Got A Little Bigger

SLeak   June 19, 2014

Organisation Name: Samuel Adams Industry: Beer Industry Name of contact: Jim Koch, Founder and Brewer Web references: SamuelAdams.com facebook.com/SamuelAdams twitter.com/SamuelAdamsBeer Description of how social media is used for business performance: Samuel Adams was founded on six generations of brewing experience. During the 1980s there were virtually no widely distributed microbrews. Jim Koch talks about the difference a microbrew makes in an… Read more »

Red Bull’s Space Jump Breaks the Sound and Social Media Barrier

SLeak   June 12, 2014

Organization: Red Bull Industry: Energy Drink Contact: Dietrich Mateschitz, CEO Web references: RedBull.com, RedBullFlugtagUsa.com, RedBullStratos.com When thinking about unusual ways to interactive with consumers I couldn’t help but think about Red Bull Flugtag. Flugtag is a German word meaning ‘flight day’ or ‘airshow’. Anyone that hasn’t since this in action – people are encouraged to build human powered flying machines… Read more »

The Little Knight and belairdirect take on Social Media

katieschrank   June 3, 2013

On April 3, 2013, belairdirect launched a new social media campaign spanning across Facebook, Twitter (with @belairdirect_ and @bd_LittleKnight) , YouTube, LinkedIn and Google+ . Belairdirect is a direct car and home insurance provider in Ontario and Quebec, but before April 3, I probably wouldn’t have been able to tell you that. I also couldn’t tell you what their social media… Read more »

Measure Twice, Cut Once

jreed   March 14, 2013

The saying measure twice, cut once applies not only to construction, but to the world of social media too. In other words, do your measurements and analysis and you will have success. According to Jeff Nolan, in its most pure form social media monitoring is both listening and responding to social channels.  Hasbro recently tapped into this fact with its… Read more »