When you think about customer engagement, it is quite easy to make the connection with customer satisfaction. In the for profit world the importance of winning new customers and keeping the customers to generate increased profits is a given. As expected, when I first searched for information on this topic I found plenty of examples of how for profit businesses were using social media for a business purpose. However, being from the Not-For-Profit world I wanted examples of how social media could be used to engage clients for the purpose of increasing their satisfaction with the services provided.
Organization Name : Instagram Industry : Photo & Video Sharing Social Network Web References : Instagram.com, Expanded Ramblings.com, Marketingland.com, Socialbakers.com, Socialblade.com, en.wikipedia.org, Forrestor.com, socialbakers.com About Instagram The Company : Instagram is an online social networking service that enables its users to post pictures and videos. Created by Stanford grads Kevin Systrom and Mike Krieger, Instagram launched in October 2010 as… Read more »