Tag Archives: Social CRM

How Mother Nature Forced KLM Into Social Media

DanielleB   October 13, 2015

Title of Post: How Mother Nature Forced KLM Into Social Media Organization Name: KLM Royal Dutch Airlines Industry: Airline Web references: British Geological Survey, Convinceandconvert.com, twitter.com/KLM, KLM.com, facebook.com/KLM Description As social media channels started gaining popularity, KLM began looking into how the technology could be used in their business. They were experimenting with different strategies and techniques, then, in April 2010, a volcanic eruption… Read more »

From CRM to Social CRM – A Sudden Revolution

David Murray   February 21, 2013

  Customer Relationship Management (or CRM as it is most commonly known) came quietly onto the business scene in the mid-90’s.   CRM took a relevant yet secondary position in most businesses, with an important but limited focus on customer interaction tracking and IT automation of service delivery.   While some pioneers stretched the CRM toolset a step further and began to… Read more »