Tag Archives: smbp waterloo

If you’re like me and a fan of the television show Big Brother Canada, you were undoubtedly excited when it returned earlier this month for its fifth season. One thing they changed up however, was the live show following the eviction. In the past, the evicted house guest was interviewed on stage by the show’s host Arisa Cox and former house guests Peter Brown and Gary Levy. This year however, the format has changed and viewers are now asked to watch ‘After the Eviction’ live on Facebook. Every day when I scroll through my Facebook feed I notice at least one Facebook Live video posted by someone I follow. Whether it’s an acquaintance who as has begun using the social media platform to try and make a name for them self in the fitness community, or someone who has attended a concert and wanted everyone to get a glimpse into the show by posting their favourite song as it’s being played – live streaming appears to be here to stay.

Namesourcing: Sony gets a new set of balls

Jane Dawkins   November 18, 2014
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Organization name: Sony Industry: Electronics Company Contact: Phil Molyneux, President Web references: Sony Description of how social media is used for business performance: In 2013, Sony U.S. president Phil Molyneux turned to the general public to help develop a name for the company’s new wireless mobile speakers – in the shape of pink, black, and white balls. In an official… Read more »

Snapchat and the next generation of social media for business

Jane Dawkins   November 15, 2014
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Organization name: Snapchat, Inc. Industry: Photo sharing, social networking service Company Contact: Evan Spiegel, CEO Snapchat Web references: Snapchat Description of how social media is used for business performance: When I started reviewing Snapchat, and how it could play a role in the future of the brands I represent on social media I couldn’t get my head around it.  The… Read more »

D-I-Vine: Lowes’ #fixinsix Vine videos combine DIY with successful social content marketing

Jane Dawkins   November 12, 2014
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Organization name: Lowe’s Companies, Inc. Industry: Retail home improvement and appliance stores Company Contact: Tom Lamb, Lowe’s Senior Vice President of Marketing & Advertising Web references: Lowe’s Description of how social media is used for business performance: According to a release from advertising giants BBDO, Lowe’s is the second largest home improvement retailer in the world. As a part of the… Read more »

Cupcakes anyone? How one entrepreneur used Twitter to build successful online start-up

Jane Dawkins   November 5, 2014
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Organization name: Foiled Cupcakes Industry: Food, online Bakery Company Contact: Mari Luangrath, Head Cupcakeologist of Foiled Cupcake Web references: Foiled Cupcakes Description of how social media is used for business performance: In 2009, when Mari Luangrath was getting ready to launch her online home-based cupcake business she ran in a massive setback – the overseas web developer that was creating… Read more »

Government social innovation to manage information supply

Jane Dawkins   October 29, 2014
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Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »

Social Media for Higher Education: Ontario Veterinary College connects students and stakeholders through ‘The Externship Blog Project 2014’

Jane Dawkins   October 15, 2014

Organization name:  Ontario Veterinary College, University of Guelph Who they are: As a founding college of the University of Guelph and one of the earliest established Veterinary Medical Colleges in North America, the Ontario Veterinary College (OVC) is a world leader in veterinary health care, learning and research – for the health of all species, including our own. Company Contact:… Read more »