Tag Archives: small business

When actor Chris Hemsworth is not on screen swinging Thor’s hammer, you can usually find him in the gym crushing a weight training workout with Luke Zocchi of Zoco Body Pro. Hemsworth uses Zocchi’s expertise to get in shape for major movie roles, but Zoco Body Pro’s target market is the regular joe. Having A-list clients was enough to attract viewers to the company’s social media, but they have stayed for the incredible content. Zoco body pro has used their social media presence to create a new avenue for a business that started as a personal training, and while they still do that, their new market is global. When training local clients, Luke prefers hands on training. Some people like to be yelled at, that old-school, drill sergeant approach, but I normally train alongside the people I work with and that’s how I like to do it. This strategy is excellent for customers lucky enough to live near Zoco Body Pro, but the company has made a move on social media that will also help potential customers that can’t travel to “The Iron Temple”. They have recently launched a program called Twenty40 training that allows anyone on Earth to try the same workout regimen that has produced world famous results. This is an online venture that provides customers with step by step instructions on how to sculpt their goal physique, as well as giving nutrition tips to help fuel the new body. Zoco Body Pro uses many aspects of social media effectively to run their organization, and this new program will help spread their fitness message world wide.

“The Hip” Way Social Media Can Influence Small Biz Product Development

TammySabourin   October 17, 2016

If you were using social media for personal or business use in Canada during the summer of 2016, you will have no doubt heard at least something about The Tragically Hip.  The favoured Canadian band was touring in what likely would be their last, due to frontman Gord Downie’s onset of brain cancer.  Concerts sold out and media of all sorts took note of what was developing into a notable time in our country’s music and lifestyle history.  As the final concert came to pass in August – complete with the attendance and interaction of Prime Minister Justin Trudeau – an influential social media phenomenon was occurring. Ensight Canada reported, “In addition to multiple trending topics throughout the weekend of the concert, social media posts about The Hip and (Gord) Downie’s First Nations comments generated roughly 20 million potential impressions across Canada over the past week. What’s really telling is that Canada has about 14 million daily Facebook users, so when we look at the impressions generated, we can conclude almost everyone in the country who used the internet or social media came in contact with the story in some way.”

To take a picture is to capture a moment in time. Each captured image has the potential to carry its own unique feeling through time, and bring you back with happiness and wonder to the origins of that moment.1  “I grew up around lenses, my dad worked in television and seeing life through a lens seemed more real to me” 2 says Paula Capella.  Paula Capella Photography not only captures those precious moments, but uses social media to capture important information to help grow her small business.  

Today’s marketing landscape is ever changing, and with it, the way we engage with our customers.  It is no longer about selling a service or a product; now it is all about the customer experience.  Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet.  Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side.  “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder.  Their friendly staff focus on getting to know their customers, whether in person or online.

How the Communitech incubator in Waterloo ON, is leveraging social media to market its services to Silicon Valley North start-ups in need of just the right guidance to get their big idea off the ground.

Clicks,Tweets and Likes: What is a Small Business to Measure?

lwarburt   November 4, 2015
Augies

Title of Post: Clicks, Tweets and Likes: What is a Small Business to Measure? Organisation Name: Augies Gourmet Ice Pops Industry: Speciality Food Name of Contact : Janet Dimond, Owner Web references: Forbes, Inc., The Small Business Expert Academy , Sound Cloud, Wikipedia, Buffer, Investopedia, Social Times,  Vimeo, YouTube, The Toronto Star, Hootesuite, Google images, CMO Survey, Wiktionary, Twitter, Business Dictionary,   The reason(s)… Read more »

Crowdsourcing and Crowdfunding together leading a path to Success

Lisa Taylor   October 21, 2015

  Company Name: Outdoor Edutainment, LLC Industry: Educational Gaming Contacts: Kristin Peppel, Management, Design, Advocacy, Sales Web References: Official Appalacian Trail Game Site, New Appalachian Trail Game Receives Full Funding Through Kickstarter in 48 Hours!, Hike the Appalachian Trail in your living room with new game, Kickstarter Campaign, Appalachian Trail Conservancy, Mark Hanf is a middle school teacher, an avid hiker… Read more »

Taking the Pain Out of Product Development

Dianne McBride   October 19, 2015
http://www.ready2grow.com/

Taking the Pain Out of Product Development Organization Name: Ready2Grow Consulting Industry:  Business Consulting Founder/Owner:  Lois Raats Web references:  Ready2Grow, FastCompany.com, Freedictionary.com, John Dragoon, Forbes.com, FastCoCreate.com, THINK BACK  What is your earliest memory? Now really, really think back. It’s tough because today we’re all very focused on thinking about the future, what’s to come that we forget even what’s in front… Read more »

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
crystal-ball words

Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
Wildcoast-logo-TEAL-L

Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

Social Media Metrics: the snapd example

tinageisel   February 26, 2015

  Organization Name: snapd Inc. Industry: Publishing Contacts: Dawne Taylor-Gilders, Owner/Publisher/Editor at snapd KW Sean Gilders, Co-Owner & VP Marketing & Sales snapd KW Andrea Dunn, snapd Director of Social Media Web References: snapd As part of my UWaterloo online course; Social Media For Business Performance, students are required each week to do a case study/blog post pertaining to our… Read more »

Feelings, Choice, Values: The Intangibles Behind The Future Of Social Media

Helene Montpetit   November 18, 2014
Community

Business name: Tracx Industry: Social Media Management and Marketing Intelligence Contact: Reinhardt Schuhmann, Product Manager Description Tracx is a NYC-based company with a SaaS platform for sophisticated brand marketers who want to manage their social media presence. The company provides an end-to-end solution that indexes the entire social web and captures a 360 degree view of activity around a brand. This… Read more »

Reaching the Beach with Foursquare: Measuring from Zero

Sauble Trading Post   November 2, 2014
Drive on beach2

Title of Post:  Reaching the Beach with Foursquare: Measuring from Zero Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a General Store has been serving cottagers and day trippers in South Sauble Beach for decades.  The current owners and management… Read more »

The Ice Cream Supply Chain Begins with a Rural Route (RR)

Sauble Trading Post   October 25, 2014
Holstein

Title of Post:  The Ice Cream Supply Chain begins with a Rural Route (RR) Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: Sauble Trading Post Facebook When I first started researching this blog I was thinking of supply chain in the sense of the… Read more »

RBC Wants to Know What Your ‘Someday’ Is

Tracey Pearce-Dawson   October 21, 2014

Organization: Royal Bank of Canada Industry: Bank/Financial Institution Believe it or not, one of my earliest childhood memories is of the Royal Bank. Every week I accompanied by mom to ‘the bank’ (there was only one in town so we didn’t have to be any more specific). As a child whose favourite pastime was playing office, ‘the bank’ was an… Read more »

Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream

Sauble Trading Post   October 19, 2014
rick mercer at chaps good

Title of Post: Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099 The best ideas may come from where you least expect them. Accenture Inc., released a position paper titled “The Next Digital Wave: Using Social… Read more »

Maintaining customer engagement as a seasonal small business

Sauble Trading Post   October 13, 2014

Title of Post:  Maintaining customer engagement as a seasonal small business Organization Name:  Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact:  Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099   How do we create greater customer loyalty, retention and devotion to a product using social media? This is the key question for small… Read more »

How to Balance Employee Engagement while Maintaining Excellent Customer Service

Sauble Trading Post   October 5, 2014

Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner and CFO Web References: https://www.facebook.com/sauble.post There is nothing I hate more than going into a store to buy something and being served by a store clerk that is too busy chatting on their cell phone to provide decent customer… Read more »

The Future of Social Media is Guaranteed?

Carrie   July 9, 2013

With the amalgamation of Social Media into general marketing strategies, ‘Being Social’ is no longer seen as an option but rather a requirement in the business world. The most trusted form of marketing has for decades been word of mouth and social media offers this on a number of platforms for businesses to readily engage. A study performed by McKinsey… Read more »

Yoga studio employees and volunteers engage in social media activities to strengthen community ties, improve the customer and work experience, and to elevate social consciousness

Amy   February 6, 2012

Organization name: Moksha Yoga Hamilton Web references: www.mokshayogahamilton.com http://www.youtube.com/user/mokshahamilton https://www.facebook.com/pages/Moksha-Yoga-Hamilton/109394885759082 Description of how social media is used for business performance: Moksha Yoga Hamilton staff members participate in one of four committees, each aimed at using engagement tactics to have a greater impact on the business and in the community at large. These teams communicate, network and recruit through the use… Read more »

How do I get my business on Facebook?

c7gordon   August 1, 2011

Organisation Name:  Facebook Industry: Social Media  Name of contact if available: Web references: https://www.facebook.com/business , http://news.cnet.com/8301-1023_3-20084098-93/facebook-unveils-online-guide-for-businesses/#ixzz1TmZIVaNY , http://smbp.uwaterloo.ca/2011/07/recent-survey-suggests-small-business-owners-slow-to-embrace-social-media/ Description of how social media is used for business performance: Small business has been slow to embrace social media and recognizing that, Facebook recently introduced their Facebook for Business online user guide.  It provides a step-by-step tutorial on how users can set up a… Read more »

Recent survey suggests small business owners slow to embrace social media

c7gordon   July 18, 2011

Organisation Name:  Hiscox Insurance Company. Industry: Insurance  Name of contact if available: Web references:  http://blogs.wsj.com/in-charge/2011/07/14/to-heck-with-twitter-business-owners-say/,http://www.hiscoxusa.com/small-business-insurance/newsroom/press/2011/hiscox-examines-social-media-usage-by-small-businesses/ Description of how social media is used for business performance: According to the Wall Street Journal, in a recent study of small business owners, nearly 50% of them believe social media is not necessary to their business.  This recent survey came from Hiscox Insurance Company, a… Read more »