As one filters through the literature on social media marketing, it becomes glaringly obvious that the rift between digital and traditional marketing has undergone some reverse tectonic movement. No one in any respectable marketing position will make the faux pas of comparing Facebook ads with print ads (unless they intend to elicit judgmental stares). Digital marketing in all its strategic glory is here to stay for the overnight cross continental long-haul.
Today’s marketing landscape is ever changing, and with it, the way we engage with our customers. It is no longer about selling a service or a product; now it is all about the customer experience. Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet. Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side. “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder. Their friendly staff focus on getting to know their customers, whether in person or online.
We’ve all seen one of those Canadian Tire flyers waiting for us at our doorstep… Did you know the retailer stopped distributing them two years ago? Yet, the company’s marketing team is busier than ever with digital advertisement. Facebook has become the company’s second biggest advertising platform after Google. Why did Canadian Tire decided to invest in digital advertising?
Organization Name: Juice Inc. Industry: Business Management Consultants Name of contact if available: Lara Hall, Director of Marketing; Lindsey McCaffren, Content Developer & Writer; Brady Wilson, Co-Founder Web references: Juice Inc. Blog, Twitter, Facebook, LinkedIn Description of how social media is used for business performance: Juice Inc., located in Guelph, Ontario is a corporate training company that believes energized and engaged employees fuel great customer… Read more »
Title of Post: Reaching the Beach with Foursquare: Measuring from Zero Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: Sauble Trading Post Facebook Built in 1934, a General Store has been serving cottagers and day trippers in South Sauble Beach for decades. The current owners and management… Read more »
“Everything that is to do with online begins and ends with the search engine, and thus the job of Search Engine Optimization (SEO) exists…” Social Search The very first page many of us click on when we first go to the web is a search engine. This is the stepping stone to the internet, and in more… Read more »