There’s no denying that social media has become a part of our every day lives. It has evolved far beyond individual and personal use, and is now a necessity in the business world. You would be hard pressed to find a company without a Facebook page, and any one that doesn’t won’t be around for very long. Even a business like Camp Grounded, a summer camp for adults that is built on the concept of “unplugging” and leaving all of your electronics at the door 1, has their own Facebook, Twitter, and Instagram accounts on which they do their advertising. It is used everywhere. And while the primary function of social media among businesses is to stay connected with customers and to carry an online presence, it can also be used as a way to increase efficiency and improve upon supply chain management. One major issue most companies face when managing their supply chain is communication. It’s important that all suppliers and manufacturers work together, but especially if different components are being sourced from different time zones, maintaining efficient communication can be challenging. This is where social media comes into play; it’s all about communication! If used correctly, social media should help the supply chain become more streamlined and efficient.2
How it all Began Today, Stonyfield Organic is a New Hampshire based organic dairy brand specializing in the production of yogurt, smoothies, frozen yogurt, milk and cream as well as some lactose free soy based products. The mission of the company is to provide healthy organic options to everyone that are free of pesticides, antibiotics, artificial hormones or GMOs while helping family farms survive and doing it all in a sustainable manner. However, 3o years ago the two founders Samuel Kaymen and Gary Hirshberg didn’t think it would be their dairy products changing the world. Stonyfield began as non-profit organic farming school where the two men shared their love of healthy eating, protecting the environment and family farming. They needed a way to fund their school so they started to make organic yogurt with the 7 dairy cows that they had. They knew that they were staying true to their values by producing the organic yogurt they just didn’t know how much everyone else was going to love it! 30 years later and only 30 miles East of the original farm, the business is stronger than ever providing a plethora of tasty and healthy options with the same goals in mind from the start.
If you’re looking to get things done around your home or yard, many turn to the quintessential home improvement store – The Home Depot. The entire essence of their company is helping YOU, the customer, get things done. But they really have a knack for getting things done FOR you as well. Let’s take a step back. Supply chain management (SCM) and social media have a rather new connection. As Ranjan Sinha points out in his post on LinkedIn on the subject: “There was once a time when companies were adding policies that discouraged their employees from using social media while on the job. Over the course of the last few years, this notion has taken a turn for the opposite.” Of course, we already know this – there are jobs in all sorts of fields these days that completely revolve around social media. Managing a Twitter feed, Instagram account, or blog could be someone’s primary function in his or her employment. The marriage of SCM and social media is what has changed.
Being a mom, juggling work, and writing blogs for my Social Media for Business Performance course, keeps me very busy. My biggest challenge these days is finding time to go to a grocery store… or two… or three, just to pick up things I need for this week’s meals. Thank goodness for price matching! Time, is one of our most precious commodities yet every day we struggle with having less of it and craving more. So much so that we often succumb to paying a hefty price for it. It has revolutionized the way people buy groceries, giving busy professionals, parents, elderly, student’s and even businesses back valuable time they don’t have to spend shopping. The increased demand for this type of service has resulted in a large number of companies entering this online space. With competition being so fierce three factors will influence which business will rise to the top: Innovation, Speed of Delivery and Efficiency in their Supply Chain. The application of social media in the supply chain process is no longer an option but rather a requisite in order for a company to accelerate and propel ahead of the pack. “Using modern technologies, such as social media, can improve an organization’s supply chain management. It can create more visibility, improve communication, increase control, and reduce operational and labor costs. When you have a more efficient and stable supply chain, you can enhance your customer satisfaction. The ripple effect of using social media to improve your supply chain management can expand outwardly across virtually your entire organization, which is great for business.”
Organization Name: Tesco Industry: Retail, grocery Name of Contact if Available: N/A Web References: TESCO, The Guardian, The Telegraph, The Grocer, Talking Retail Description of How Social Media is Used for Business Performance Founded in 1919 by Jack Cohen, Tesco has grown to become the fifth largest retailer in the world based on revenue. The Britain-based multinational grocery and merchandise retailer… Read more »
Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »
Should the use of social networking platforms be implemented in the supply chain process? Bill DuBois’ blog post ‘Is Your Supply Chain Glass Half Full? “Project manager – I know you want to add cranberry juice to your martini glass, but I’ll need to write a change request for that. Potential customer – I’ll order that drink if I can… Read more »
“The automotive community agrees that in a global industry one issue affects all and there is no competitive advantage in letting competitors have risk in their supply chain.” Risks One very serious drawback for car manufacturers today is RISK! As multinational companies become more globalized their supply chains become spread thorough out the world, and their exposure to problems… Read more »
“When you get down to basics, supply chain management is about communication and relationships among people – buyers and sellers. And that’s what social media does. It makes communication and collaboration between professionals better, stronger and more effective.” ~ Tom Nightingale, president, sales and marketingat ModusLink Global Solutions, Inc. It has been shown that there is a definite impact on… Read more »
Global security’s and aerospace designer Lockheed Martin pride themselves as a leader in innovation as driven by its staff and partners. With over 118,000 employees in more then 75 countries, connecting ideas to the people that can make it happen is critical to the success of the company. The result is the Lockheed Martin’s social media initiative “Supplier Wire” program, which… Read more »
The massive impact of social media technology on the sales and marketing functions of most businesses is no longer debatable. The further reach of social media into functions such as customer support and product development is also tangible and accelerating. However the lack of adoption of social media in the area of supply chain management is very peculiar. How could… Read more »
When it comes to using Social Media for your company’s Supply Chain Management (SCM), it’s really still an untapped resource with few companies exploiting the benefits. Some CEOs argue that the word “Social” is counter productive hence they don’t see the benefits of Social Media. Others have the “if it’s not broken, why fix it” mind set and prefer not… Read more »
Groupon is a company that offers coupons and deals to its users on a daily basis. The premise behind Groupon is to use customer feedback to gauge demand for products and services. Interested parties purchase the coupon and only if enough people buy in does it become redeemable. This means the end users determine which coupons are redeemable and which… Read more »
Dell, long known for having excellent supply chain avenues continues to develop and keep great chains growing and still listens and engages with customers, employees and supplies through social media. In 2008, Dell started to move their thinking from regional to global supply chain consisting of 3 global customer units (large enterprise, public and consumer/small and medium business). To achieve… Read more »
Applying the principles of social media to supply chain management go beyond traditional Facebook, Twitter, or YouTube use. Social media is more about the tools for allowing collaborations in an online medium. Walmart, one of the world’s largest and arguably most powerful retailers, owes much of its transition from regional retailer to global powerhouse largely to changes in and effective… Read more »