As one filters through the literature on social media marketing, it becomes glaringly obvious that the rift between digital and traditional marketing has undergone some reverse tectonic movement. No one in any respectable marketing position will make the faux pas of comparing Facebook ads with print ads (unless they intend to elicit judgmental stares). Digital marketing in all its strategic glory is here to stay for the overnight cross continental long-haul.
Organizations face many operating perils some manageable while others are not. When faced with an unforeseen or unavoidable event many organizations often feel overwhelmed. During the initial impact period of an unexpected event organizations direct significant effort and focus on developing a business recovery plan relying on traditional KPIs such as market share, sales and profits as the proxy for… Read more »