What is Customer Engagement? Clarabridge defines customer engagement as “the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy.” Customer engagement is continuously evolving. Once upon a time, building relationships with customers happened in person and through simple word of mouth. The following video from eLoyalty demonstrates the history of customer engagement and how it has changed.
Organization Name: Live Brazen Industry: Life Coaching Name of contact if available: Amy Pearson, Master Coach Web references: LiveBrazen.com fb.com/LiveBrazen twitter.com/pearsonamy youtube.com/AmyPearson pinterest.com/IapproveofMe Description of how social media is used for business performance: In 2012, life coaching was recognized as being the second fastest growing industry in the United States. It is thought that the downfall of the economy has led many people… Read more »