When I think of a women’s lingerie store, my mind automatically goes to Victoria’s Secret, La Senza and La Vie en Rose. When walking by these stores in the mall and while going inside the stores, women are constantly bombarded with images of perfect looking models wearing the products. I think that trying on the products with these images in your head makes a lot of women reluctant to buy the items. Most women forget that yes, these models are beautiful and have thin bodies, however even they don’t look like the photos. Countless hours of retouching and photo shopping go into making them look like they do in the posters. Modern American standards have created this perfect image of what women should look like, resulting in low self-esteem and dangerous eating disorders. Body image has become extremely important to women, especially at a young age.
Organization Name: JetBlue Airways Industry: Travel Name of Contact: Marty St. George, VP of Marketing and Commercial Web References: Social Fresh Description of how social media is being used for business performance How is social media being measured by organizations today? Organizations today are using social media metrics and active monitoring to measure their impact and Return On Investment (ROI)… Read more »
Industry: Contract Food and Support Services Name of contact: Leslie Wilson, VP Marketing Part of the beauty of social media is that we can measure nearly everything we do. Before we dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Chartwells, a subsidiary of Compass Group Canada, serves thousands of… Read more »