Purolator – History. (n.d.). Retrieved February 21, 2016, from http://www.purolator.com/purolator/resources-and-support/about-us/corporate-information/history.page
Utilizing social media and technology is an excellent way to ensure solid communication throughout the supply chain. Without communication, the chance of an error (or a perceived error) greatly increases. Such is the case with Purolator. Think about it—customers are entrusting their goods with the company, so it’s only right that the customer remains in-the-loop throughout the entire process. As you can see in the video below, Purolator is well-aware of just how important it is to simplify the supply chain process for customers.