Tag Archives: public relations

Home Depot Makes You Shine *Limited Time Offer

FBatarse   October 11, 2015
Social HD

Organisation Name: Home Depot Industry: Home Hardware, Construction, DIY Web Reference: Home Depot, HD Media Relations, Clickz Review, Social Success, AdAge What is the Home Depot Doing? In an effort to empower its cliental, the Home Depot has experimented with various points of attraction. Stuff the competition was slow to react on, in the business world its known that being pro-active will… Read more »

THE “COLD CUT” CASE

Jaye Torley   October 13, 2014

ORGANIZATION NAME: MAPLE LEAF FOODS Maple Leaf Foods – The Morning Rush INDUSTRY: FOOD SERVICES NAME OF CONTACT: MICHAEL MCCAIN, CEO If, “Transparency is the new currency”  … What do you do when it hits the fan? When the worst scenario possible happens… What do you do? How do you (literally in the case of Maple Leaf Foods) save your bacon? Customer engagement,… Read more »

Looking Past the Mirror

Sangeeta   June 27, 2013

Are you celebrating vanity metrics in your organization? The term vanity metrics sounds as fluffy as the impressive numbers behind it. Think 406,852 likes, over a million followers, 500 hits a day. What do those numbers actually say? Is there a story behind those numbers and are those numbers generating the desired results? In her article “Kiss Vanity Metrics Goodbye”… Read more »

Tweeted Hot Wheels® and GM Chevrolet Very Own Twitter Vending Machine

anguyen44   February 26, 2013

For the first time in Canada, at the 2013 40th Canadian International AutoShow, a new marketing strategy for Hot Wheels® and GM Chevrolet, in conjunction with Twitter, was created to increase product awareness and development for their Hot Wheels® Camaro® Concept Car. The show runs from Feb 16 until Feb 24 at the Metro Convention Centre. TrojanOne, a well recognized… Read more »

Applebee’s “Social Media Meltdown”

anguyen44   February 11, 2013

A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s social media strategy was poorly handled. One source says the “Applebee’s commits ‘social media suicide’”.  The posting went viral through… Read more »

SAP: Using Social Media for Building, Selling and Supporting

corykingsbury   November 11, 2012

Ever see an ad on Facebook trying to sell you something? Sure you have. That for me, is Social Media Marketing. Companies utilizing Social Media platforms such a Facebook, Twitter, Youtube etc. to sell their product and or service, this is starting to become very common in the market place, because it works. Well, there are also Companies such as… Read more »

The Social Media Revolutionists vs. the Anti-Revolutionists

howardlichtman   May 13, 2012

The battle line is drawn. Everyone in business should be involved in social media. The statistics in the two video links below are staggering: