Case Study: TWENTY6HUNDRED Industry: Music Web references: TWENTY6HUNDRED, Facebook, Twitter, Instagram, Tumblr, YouTube, Soundcloud. Indie band TWENTY6HUNDRED has rocked the Toronto club circuit for almost 10 years, releasing 3 CDs during this time. Their 2014 release “Electric for All” signified a few major changes for the band’s direction. They added a new guitarist and producer Mihai Trusca, updated their studios to make their sound slicker… Read more »
Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it plays in people’s social lives – today, it plays an increasingly important role in the way people interact with the… Read more »
Organization Name: Indiegogo Industry: Crowdfunding website Web references: http://www.indiegogo.com Who are they? One of the best creations of the internet has been the crowdfunding phenomenon. If you’re not familiar with the concept basically a person or entity publicly solicits funds for their product or venture. People decide to contribute money based on the pitch that they are given. And if… Read more »
Starbucks drives a global brand and uses social media to reinforce and extend their asset. Most experts will agree that Starbucks has one of the best social media strategies out there. Now that it is giving away free WiFi, it is even more of a magnet for roving laptop warriors.