Tag Archives: #Productdesign

“The Hip” Way Social Media Can Influence Small Biz Product Development

TammySabourin   October 17, 2016

If you were using social media for personal or business use in Canada during the summer of 2016, you will have no doubt heard at least something about The Tragically Hip.  The favoured Canadian band was touring in what likely would be their last, due to frontman Gord Downie’s onset of brain cancer.  Concerts sold out and media of all sorts took note of what was developing into a notable time in our country’s music and lifestyle history.  As the final concert came to pass in August – complete with the attendance and interaction of Prime Minister Justin Trudeau – an influential social media phenomenon was occurring. Ensight Canada reported, “In addition to multiple trending topics throughout the weekend of the concert, social media posts about The Hip and (Gord) Downie’s First Nations comments generated roughly 20 million potential impressions across Canada over the past week. What’s really telling is that Canada has about 14 million daily Facebook users, so when we look at the impressions generated, we can conclude almost everyone in the country who used the internet or social media came in contact with the story in some way.”

Making The Next Oreo Cookie

FBatarse   October 29, 2015

Organization Name: Oreo (The Kraft Heinz Company) Industry: Biscuits & Snacks Web references: Oreo, Business Today, Forbes, China Business Review Social Media & Business Performance OREO has always involved its customers with product development. In fact, it’s in their DNA! That’s how the product has expanded into the international baked goods market, with continued YOY (Year-over-Year) growth. Customer engagement with… Read more »