Tag Archives: product innovation

How Dell Stormed into Social Media-Driven Idea Generation

jamie.mccormick   October 22, 2015

Title of Post: How Dell Stormed into Social Media-Driven Idea Generation Organization Name: Dell Industry: Information Technology (IT) Name of Contact: Multiple calls for comments not returned over 5 days. CEO: Michael Dell Web references: crowdsourcingweek.com, Forbes.com, dell.com, ideastorm.com, wired.com   Given the unprecedented advances that technology has made over the past few decades, it has become clear that the only limit to what can… Read more »

‘Kik’ this Proverbial Tire

tlittle   June 17, 2015

Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »

Crowdsourcing Success: Threadless Puts Community First

Alicia Bedard   February 15, 2015
Threadless Banner

Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing to you in the early 2000s, you’d have no idea what I was talking about and you’d probably look at… Read more »

LEGO Ideas: Toy Manufacturer’s Product Development Strategy Promotes Open Innovation

akarim   October 21, 2014

Image courtesy the LEGO Ideas website. Company: The LEGO Group Industry: Toys Description: The LEGO Group is a Toy manufacturer based in Denmark. Founded in 1932, the company is best known for its manufacturing of plastic brick Lego toy brand. The Lego Group currently holds the title of Worlds Largest Toy Manufacturer in 2014 with sales up 11% to $2… Read more »

Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream

Sauble Trading Post   October 19, 2014
rick mercer at chaps good

Title of Post: Rick Mercer Rants … err…. Raves about Blueberry Pie Ice Cream Organization Name: Sauble Trading Post – Ice Cream Parlour and General Store Industry: Tourism Sector Retail Name of Contact: Kim Mizen, Owner Web References: https://www.facebook.com/pages/Sauble-Trading-Post/110886705613099 The best ideas may come from where you least expect them. Accenture Inc., released a position paper titled “The Next Digital Wave: Using Social… Read more »

How Many Ideas Have You Given Dell?

Candace Berner-Rubie   October 24, 2013

“93% of digital marketing and advertising professionals believe that utilising social media as a mechanism for customer feed back provides an exceptional opportunity for product development.“ ~ Crimson Hexagon   With consumer opinion and feedback so easily accessible to corporations through a multitude of social media channels, organizations have started to realize that these tools may serve a larger purpose… Read more »

Ben & Jerry’s Asks You to Do The World A Flavor

aryanaheit   June 12, 2013

Over the past couple of years, it is has been pretty clear that we have been witnessing some major shifts in the ways that businesses are operating. Digital and social media have come to play key roles in core marketing strategies for all businesses and corporations wishing to grow and maintain prosperity. In addition to this use of social media… Read more »