Tag Archives: Product Development Case Study

Budget Marine is the Caribbean’s leading marine chandlery with retail locations throughout the Caribbean.  Budget Marine’s customers range from live-aboard cruisers, to power boaters, to megayacht captains & crew.  Right now, Budget Marine focuses on product promotions and education.  It does not use social media specifically for service development.   So, for this blog, I decided to write about ways in which Budget Marine can use social media as a tool both to engage customers and to enhance their presence in the market.