Tag Archives: Product Development

It seems like not that long ago that my previous employer instated a company-wide ban on social media websites and blocked us from accessing any of them from our company computers. It also seems like it wasn’t that long after that they lifted the ban and rolled out the enterprise social network Yammer and encouraged its use. So why the about-face? How did social media go from being a workplace pariah to an invaluable business tool? For companies like my previous employer—and many others that deal in consumer products—one of the key benefits to an enterprise social network is collaboration. Collaboration breeds innovation and innovation is key to success when new ideas and products are your business.

Full disclosure: I’ve been a ‘BzzAgent’ for a number of months now. How did I find out about it? Someone else told me. In turn, I’ve told others and promoted the site to them. And that, is exactly what BzzAgent is trying to do. BzzAgent is  part of dunnhumby, a customer science company that analyzes data and customer insight. According to dunnhumby they, “married science with the most expansive suite of consumer advocacy solutions on the planet to create the next generation of advocacy marketing – one created to build and sustain long-term brand growth. From insights and consumer generated content that optimise your product launch plan to widespread reviews that deliver on your brand promise to the authentic customer conversations across social media that drive product sales, you’ll feel the impact of these programs across your entire enterprise. BzzAgent’s Advocacy Suite is a blend of social and science you won’t find anywhere else – with results you won’t find anywhere else, either.”  To the customer, they are marketed as a way to get freebies and sample new products that you can ‘brag’ about to your friends. There are twitter accounts and blogs devoted to ‘free stuff’ and giveaways and BzzAgent fits into that demographic perfectly.

Fundraisers – Facebook’s New Tools for Charities.

Forrester Hinds   November 20, 2015

Organization name: Facebook Website: https://www.facebook.com/ Industry: Social Media. Advertise Your Cause, Attract Supporters, Accrue Donations, and Align Graphics to Show Goal Progression. In 2013, the developers at Facebook began testing tools for non-profits and charities to raise funds on their platform and allow for easy sharing of content. The popularity of social media for both business and consumers is no… Read more »

How Dell Stormed into Social Media-Driven Idea Generation

jamie.mccormick   October 22, 2015

Title of Post: How Dell Stormed into Social Media-Driven Idea Generation Organization Name: Dell Industry: Information Technology (IT) Name of Contact: Multiple calls for comments not returned over 5 days. CEO: Michael Dell Web references: crowdsourcingweek.com, Forbes.com, dell.com, ideastorm.com, wired.com   Given the unprecedented advances that technology has made over the past few decades, it has become clear that the only limit to what can… Read more »

Crowdsourcing and Crowdfunding together leading a path to Success

Lisa Taylor   October 21, 2015

  Company Name: Outdoor Edutainment, LLC Industry: Educational Gaming Contacts: Kristin Peppel, Management, Design, Advocacy, Sales Web References: Official Appalacian Trail Game Site, New Appalachian Trail Game Receives Full Funding Through Kickstarter in 48 Hours!, Hike the Appalachian Trail in your living room with new game, Kickstarter Campaign, Appalachian Trail Conservancy, Mark Hanf is a middle school teacher, an avid hiker… Read more »

Madison Electric Products – Turning the telescope for innovative product development

ASeymour   October 20, 2015

Industry: Electrical Contact: Rob Fisher, Vice President of Marketing, Madison Electric Products References: The Brand Establishment myMadison blog Twitter YouTube LinkedIn tED Magazine (The Electric Distributor Magazine) Brad Huff Post Simply Measured Blog The challenge What began as a rebranding exercise turned into one of the most successful new product innovation programs that has garnered more than 400 suggestions, 7… Read more »

Dell is Listening and driving product development as a result

SCapling   October 20, 2015
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Organization Name: Dell Inc. Industry – Computing Technology Contacts: Richard Binhammer, Shree Dandekar – Senior Director of Business, Intelligence and Analytics at Dell Software, Bill Johnston, Dell’s Director of Global Online Communities, Barton George – Director of Dell Computer Division Web references – Dell, Social Media Explorer, USA today, Hub Spot, Briefings Direct, Youtube, Readwrite About Dell Dell is a privately owned multinational computer… Read more »

Dell Takes Ideation and Product Innovation by “Storm” with Online Community

jvaishnav   October 19, 2015
dell

Organization name: Dell Inc. Industry: Computer hardware Name of contact: Michael Dell, Founder, Chairman & CEO Web references: Wikipedia, About IdeaStorm, Merriam-Webster Dictionary – crowdsourcing,  eWeek article – EMC Will Be Latest and Greatest of Dell’s Many Acquisitions, Business Computing World article – How to Make the Most Out of Crowdsourcing, FIR IndeaStorm Interview with Project Manager Cy Jervis, Video: Crowdsourcing and Crowdfunding Explained About… Read more »

Burberry Co-Creation: Designed by the People

stephanie   October 19, 2015
Burberry

Title: Burberry Co-Creation: Designed by the People Industry: Fashion Web References:Burberry, Harvard Business Review, Forbes, Wikipedia Burberry is an international luxury fashion house known for their distinctive plaid pattern and signature trench coat. The British icon has a rich history that dates back to 1856. Burberry heavily invested into their digital presence online under the leadership of Angela Ahrendts, former CEO of Burberry from… Read more »

What are the “building blocks” for successful crowd sourcing?

Ken Lupton   October 19, 2015
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Organization Name: Lego Industry:  Toy Manufacturing CEO:  Jorgen Vig Knudstorp Web references:  LEGO IDEAS, YouTube, Lego , FaceBook, Twitter, About Lego The Lego Group based in Billund, Denmark is owned by the Kirk Kristionsen family and was founded in 1932.  Focused on the developing the creativity of children through learning and playing, it is one of the worlds largest manufacturer… Read more »

LAY’S® Asks Customers To Do Them a Flavour.

DanielleB   October 19, 2015

Title of Post: LAY’S® Asks Customers to Do Them a Flavour. Organization Name: LAY’S® (PepsiCo Frito-Lay) Industry: Food & Beverage Manufacturing Web references: internationalist-awards.com, pepsico.com, Description LAY’S® is not shy to receive a helping hand from customers when it comes to creating the next big thing for America’s favourite chip. In 2006, the brand launched their “Do Us A Flavor” campaign,… Read more »

Quirky innovation company is too good to let fail

j2condon   October 19, 2015

Organization Name :  Quirky     Industry Name :  Crowd Sourced Innovation Company Founder & CEO : Ben Kaufman  ( no longer with company ) Web References :   london.edu,  nytimes.com, quirky.com, forbes.com, fortune.com   ” Innovation is the only insurance against irrelevance.  It is the only guarantee of long term customer loyalty and the only strategy to outperform a dismal economy. ”  … Read more »

NASA’s Crowdsourcing Is Out Of This World.

David_Pearson   October 18, 2015
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Company: NASA Industry: Government Web References: NASA, NASA Solve, Twitter, Facebook   NASA in the 21st Century 2015 is a very big year for NASA.  Between missions to Mars, images from Pluto, landing probes on comets and seemingly daily breakthroughs in the search for extraterrestrial life – it is an exciting time to be a science and space exploration fan…. Read more »

Beta testing artists with NBC’s The Voice

ekastner   October 18, 2015
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Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it plays in people’s social lives – today, it plays an increasingly important role in the way people interact with the… Read more »

Lay’s Do Us a Flavour Campaign Completes the Customer Engagement Circle

jamie.mccormick   October 13, 2015

  Organization Name: Lay’s Canada Industry: Food & Beverage Name of Contact: N/A Web References:  pepsico.ca, lays.ca/flavour Twitter Posts:@layscanada, #dousaflavourcanada Facebook Posts:Lays Canada Despite the best laid plans of marketers in the food and beverage sector today, the use of social media in most marketing campaigns remains a rather listless comment/response dynamic that has done little to further the relationships customers have with brands…. Read more »

Oral-B and eYeKa: Creating something to really smile about

C. Laughren   June 19, 2015

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »

Destiny: Become Legend

kturriff   June 17, 2015
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Organization : Bungie Studios Industry : Video Game Development Web references : BusinessInsider BBC Halo 5 Give your customers what they want. It sounds overly simplistic… because it is. The Destiny™ developers understood their market prior to the launch of one of the most highly anticipated video games of all time. They launched a beta test just to add to the hype…. Read more »

When the Shoe Fits — A Social Media Converse-ation

mwindover   June 17, 2015

Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media is used for business performance Doing nothing may sound like a Seinfeld approach to social media strategy, but for Converse’s… Read more »

Social Listening for Product Development: Beyond food flavours to products that customers actually want

Michelle   June 17, 2015

Organization Name: C&A Marketing Industry: Online Retail Web References: Website Description of how social media is used for business performance Some of the most famous examples of social media for product development come from the food industry – for example, the Lay’s Do Us a Flavour flavour creation competition (and many similar competitions, like Mountain Dew’s Dewmocracy),or the Doritos’ Crash the… Read more »

giffgaff UK: A Case Study of Customer Co-creation

Paul   June 17, 2015

 Blog Title: giffgaff UK: A Case Study of Customer Co-creation Organisation Name: giffgaff (wholly owned by Telefonica/02) Industry: Mobile Network CEO: Mike Fairman Web References: giffgaff, Julie Walker, LSE Enterprise Co-creation, The Customer Blog, Giffgaff is a United Kingdom Mobile Virtual Network Operator. Commonly know as an “MVNO”, giffgaff does not own the wireless network infrastructure, but accesses the UK’s “O2” network through a… Read more »

‘Kik’ this Proverbial Tire

tlittle   June 17, 2015
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Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »

So Yeah, We Tried Slack

kturriff   June 10, 2015

Organization : slack Industry : Software Development – Collaboration Web references : slack.com slackhq.com cnbc.com theverge.com venturebeat.com A few months ago , our operations team was tasked with looking at tools that could help achieve 3 key initiatives: knowledge sharing, collaboration & efficiency.  I work for and accounting firm and it was the middle of tax season. Email inboxes were filling up, we weren’t having trouble communicating… Read more »

Crowdsourcing a Student WordPress Resources Section

Debra L. Beck   February 16, 2015
waterloo

Organization name: University of Waterloo, Center for Extended Learning Industry: Education, Professional Development Name of contact: Peter Carr, PhD, Programme Director, Social Media for Business Performance Web references: Social Media for Business Performance Using Crowdsourcing to Develop a Student Resources Application WordPress is a relatively easy program to use. However, for novice users who are not widely computer experienced, and… Read more »

Social Media Interaction is a snapd Success

cmuss   February 15, 2015

Organisation name: snapd Inc.  Industry: Publishing Contact: Andrea Dunn, Director of Social Media Web References: snapd Description of how social media is used for business performance snapd Inc., previously known as SNAP Newspaper Group, is the business behind the over 60 snapd franchises across Canada showcasing community life using newspaper-styled print publications and online platforms. Since 2004, snapd publications have been covering a… Read more »

Toronto Star photo projects build value, create exposure

mirko   February 15, 2015
The Star logo

Organization: Toronto Star Industry: Daily newspaper, digital media outlet Contact: Taras Slawnych, visuals editor, tslawnych@thestar.ca Web references: Toronto Star, Toronto Star photos, Facebook, Twitter, YouTube Photo projects designed with social media in mind There’s little doubt that there’s a ‘cool factor’ to being a photojournalist. Movies such as The Bang Bang Club and Under Fire have dramatized the lives of… Read more »