Tag Archives: product design

Texas Instruments’ E2E Community helps Facilitate Customer Innovations

kcress   October 19, 2015
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Organization Name:  Texas Instruments Industry:  Semiconductors Contact:  Mike Guillory, Worldwide Corporate Brand Communications, Texas Instruments Web Resources:Texas Instruments, E2E Community, Enterprise Social Collaboration Research Paper, Social Media Today, Vimeo, CMO Radio About Texas Instruments An” ingredient” brand within the world’s most recognized “host” brands such as Dell, Sony and Apple, Texas Instruments Incorporated (TI) is a B2B company with a diverse history.  Founded… Read more »

Quirky innovation company is too good to let fail

j2condon   October 19, 2015

Organization Name :  Quirky     Industry Name :  Crowd Sourced Innovation Company Founder & CEO : Ben Kaufman  ( no longer with company ) Web References :   london.edu,  nytimes.com, quirky.com, forbes.com, fortune.com   ” Innovation is the only insurance against irrelevance.  It is the only guarantee of long term customer loyalty and the only strategy to outperform a dismal economy. ”  … Read more »

SAP – How social media helps drive Product Innovation

pchatter   October 18, 2015

Organization Name:  SAP SE Industry:  Software Web References:  Company Website Twitter Facebook SAP SE is a leading global software company based out of Waldorf, Germany. SAP specializes in the field of enterprise software, which helps leading organizations around the world manage their business operations and customer relations. SAP operates in over 190 countries affecting over 293,500 customers. SAP has been on… Read more »

NASA’s Crowdsourcing Is Out Of This World.

David_Pearson   October 18, 2015
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Company: NASA Industry: Government Web References: NASA, NASA Solve, Twitter, Facebook   NASA in the 21st Century 2015 is a very big year for NASA.  Between missions to Mars, images from Pluto, landing probes on comets and seemingly daily breakthroughs in the search for extraterrestrial life – it is an exciting time to be a science and space exploration fan…. Read more »

Beta testing artists with NBC’s The Voice

ekastner   October 18, 2015
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Title of post: Beta testing artists with NBC’s The Voice Organization: NBC, Universal Music Group Industry: Entertainment CEO: Lucian Grainge Web references: Mashable, Shorty Awards, PTC Creo, Twitter, Carabiner Communications, Simply Measured Social media has expanded beyond the role it plays in people’s social lives – today, it plays an increasingly important role in the way people interact with the… Read more »

Business Bucket List: A Shiny New Intranet

Dianne McBride   October 5, 2015
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                                The Enticing Sheen of Intranet Continues to Fascinate Organization Name: Klick Health Industry: Digital Marketing, Health Services Web references:  Klick Health, Acordia Therapeutics Inc., Twitter With all the social media avenues open to companies today, one would think that Intranet would be essentially dead. And… Read more »

Altering the human experience through wearable technology

MGardiner   July 14, 2015

Organisation Name: Kovert Industry: Wearable Technology Name of contact if available: Kate Unsworth- Founder and CEO Web References: Facebook, Twitter, Pinterest, Instagram, Site Kovert and Wearable Technology: Wearable technology has become more and more popular in recent years. With the immersion of the Apple Watch and Google Glasses, it is apparent that this trend in technology is only on its way up…. Read more »

Oral-B and eYeKa: Creating something to really smile about

C. Laughren   June 19, 2015

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »

Destiny: Become Legend

kturriff   June 17, 2015
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Organization : Bungie Studios Industry : Video Game Development Web references : BusinessInsider BBC Halo 5 Give your customers what they want. It sounds overly simplistic… because it is. The Destiny™ developers understood their market prior to the launch of one of the most highly anticipated video games of all time. They launched a beta test just to add to the hype…. Read more »

When the Shoe Fits — A Social Media Converse-ation

mwindover   June 17, 2015

Organization name: Converse (est. 1908) Web references: Boston Magazine, Converse, ConverseMusic, Converse Rubber Tracks, Facebook, Forbes Magazine, Google+, Instagram, Mashable, SoundCloud, Tumblr, Twitter, YouTube Industry: footwear, apparel Name of contact, if available: Geoff Cottrill, CMO Description of how social media is used for business performance Doing nothing may sound like a Seinfeld approach to social media strategy, but for Converse’s… Read more »

‘Kik’ this Proverbial Tire

tlittle   June 17, 2015
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Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »

soleRebels “pairs” a great product with a strong ethical business model to create locally and sell globally

CRS   March 8, 2015

Organisation Name: soleRebels Industry: Footwear manufacturing and distribution Name of contact if available: Bethlehem Tilahun Alemu, Founder, CEO and Managing Director About soleRebels: In 2004, Bethlehem Tilahun Alemu began a footwear company based upon the creativity and skills of local Ethiopian artisans using sustainable production materials and methods. SoleRebels artisans create hand-crafted footwear while earning three to five times more… Read more »

Teaching design skills to youth–ARCHEWORKS creates a toolkit and social media plays a role

CRS   March 2, 2015

Organisation name: ARCHEWORKS  Industry: Education/Nonprofit Name of contact if available: Andrew Balster, Executive Director About ARCHEWORKS: Archeworks is self-described as a “multidisciplinary design school with a social agenda,” and has been located in Chicago since 1994. The school prides itself on being a place where creative ideas are developed and collaborative partnerships are nurtured. During 2013 and 2014, a variety… Read more »

Will Celestica lead a SCM Social Media Revolution? They should!

cismodes   February 18, 2015

Posted on February 18, 2015 By Christian Ismodes & Dolores Montavez Organization Name: Celestica Inc. Industry: Multinational electronics manufacturing services Name of Contact: Craig H. Muhlhauser Web References: www.celestica.com The incorporation of social media tools and strategies in the Supply Chain Management process it’s like a ticking bomb waiting to be discovered and activated. Reason would tell us that it… Read more »

Crowdsourcing Success: Threadless Puts Community First

Alicia Bedard   February 15, 2015
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Organization Name: Threadless Industry: Retail, e-commerce Name of Contact if Available: Kyle Geib – Marketing Coordinator, Threadless Web References: Threadless, Inc., Forbes, Wikipedia, Wired Description of How Social Media is Used for Business Performance Crowdsourcing 101 If I said the word crowdsourcing to you in the early 2000s, you’d have no idea what I was talking about and you’d probably look at… Read more »

Toronto Star photo projects build value, create exposure

mirko   February 15, 2015
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Organization: Toronto Star Industry: Daily newspaper, digital media outlet Contact: Taras Slawnych, visuals editor, tslawnych@thestar.ca Web references: Toronto Star, Toronto Star photos, Facebook, Twitter, YouTube Photo projects designed with social media in mind There’s little doubt that there’s a ‘cool factor’ to being a photojournalist. Movies such as The Bang Bang Club and Under Fire have dramatized the lives of… Read more »

Multi-Tasking Cosmetics Brand Proves the Power of Social Media Influencers

Cristina Avila   February 15, 2015
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Organization Name: Gerard Cosmetics Industry: Health & Beauty Name of Contact: Jennifer Gerard, President & CEO, Whitening Lightning and Gerard Cosmetics Web References: Gerard Cosmetics, Jaclyn Hill Description of How Social Media is Used for Business Performance: Founded in 2014, Gerard Cosmetics is a luxurious, accessible and endlessly chic beauty brand created in an effort to provide a solution to… Read more »

McDonald’s Burgers are Multilingual

cismodes   February 13, 2015

Posted on February 13, 2015 By Christian Ismodes & Dolores Montavez Organization Name: McDonald’s Industry: Fast food restaurant company Name of Contact: Don Thompson Web References: www.mcdonalds.ca Techniques, such as crowdsourcing, have gained momentum as companies look outside their corporate walls in search for new innovative product ideas. Social media  tools are being used by product managers and designers not… Read more »

My Starbucks Idea: The Starbucks crowdsourcing success story

tinageisel   February 12, 2015

Organization Name: Starbucks Corporation (Starbucks Coffee) Industry: Coffeehouse Name of contact if available: Matthew Guiste, Director of Global Social Media at Starbucks Web references: My Starbucks Idea Share. Vote. Discuss. See. The Starbucks social media strategy is built around their company web site and six additional social platforms, including Twitter, Facebook, Pinterest, G+, Youtube, and My Starbucks Idea – the… Read more »

#NYTsnow is the best show

socialmed_ia   February 10, 2015

Organization name: New York Times Industry: News Web references: New York Times January 26, 2015; New York City and area prepare for heavy snowstorm to hit within hours. The storm is expected to shut down the city, and people are getting ready for a “snow day”. At this time, a great idea was developed by Matt Flegenheimer , a New… Read more »

Oculus Rift: Is Virtual Reality finally here?

RBarrett   October 23, 2014
Oculus Rift headset

Organization Name: Oculus Rift Industry: Virtual Reality, Gaming Web references: http://www.oculus.com Who are they? Oculus Rift is an emerging technology company that has created what they have called the next generation in virtual reality. The Oculus VR Headset promises high resolution, low video lag tracking over a wide field of view. Oculus Rift is a crowdfunding success story, having raised… Read more »

The Kickstarter Startup: The New Crowdsourcing Approach to Raising Capital.

chrgomes   October 23, 2014

Organization Name: Kickstarter Industry: Investment/Crowdsourcing Web References: kickstarter.com Description of how social media is used for business performance: In the business world, where many aspiring entrepreneurs and early startup companies to start a business in hope that he or she would have something that is groundbreaking, a revolutionary new business idea or product that can change the way to we… Read more »

#Vitalize with your personal Vitaminwater!

Amanda   October 23, 2014
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  Organization Name: Vitamin Water Industry: Food and beverage Name of contact: J. Darius Bikoff, CEO Web references: Vitamin Water Facebook Page Description of how social media is used for business performance: It was Mohanbir Sawhney that said: “To gain customer insights, we must understand that we are prisoners of what we know and what we believe”. Inspiration can come… Read more »

Nissan – Crowdsourced Innovation that excites

KSurette   October 22, 2014
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Organization Name: Nissan Motor Company Industry: Automotive Name of contact: Erich Marx, Director of Interactive Marketing and Social Media Web references: Nissan Description Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net The widespread use of social media in our everyday lives has changed the way we act as consumers. More and more, consumers are willing to share their impressions of a product… Read more »