Tag Archives: PR Disaster

Forget Mayday – Tim Hortons is on Defcon 4

alexis klein   January 29, 2015

Organization Name: Tim Hortons Industry: Restaurants Name of contact if available: Michelle Robichaud, ‎Lead, Public Relations at Tim Hortons Canada Web references: www.timhortons.com The word disaster is a noun which is pronounced dəˈzastər. The date is January 29th, 2015 and the time is 10:00 p.m.  My prediction is that within the next 48 hours, the senior executives at Tim Hortons… Read more »

Applebee’s “Social Media Meltdown”

anguyen44   February 11, 2013

A sad tale of employee involvement through social media came when an Applebee’s employee shared with the world a receipt from a customer who wrote “I give God 10% why do you get 18”. Web Source: NBC News www.nbcnews.com/business/applebees-social-media-faux-pas-learning-experience-1B8251556 Applebee’s social media strategy was poorly handled. One source says the “Applebee’s commits ‘social media suicide’”.  The posting went viral through… Read more »