Tag Archives: pinterest

Are you hungry yet? If not, take a look at the amazing recipes from The Two Purple Figs food blog. Creator and blogger, Mahy Elamin has posted hundreds to choose from, in many popular categories, over the past 18 months. Her passion for food has earned Mahy significant momentum with foodie followers. By creating useful content showcased with professional photography she has registered over 1,400 subscribers to her blog. Even more impressive is the traffic to Mahy’s website, which now attains more than 70,000 visits per month. Her content is featured on MSN food, The Huffington Post, Yummly, StumbleUpon, Yahoo Food, foodgawker, tastespotting and findingvegan. Two Purple Figs was created when Mahy merged her love of cooking with her food science degree and decided to share it simply as a blog. But, about a year ago Mahy began social media marketing efforts, which resonated with a much larger audience. The Two Purple Figs blog has since become an actual business.

If you’ve played sports or watched almost any team sport you know the sound of the referees whistle. Those 3 different tones are clear and identifiable and their source is a Fox 40 pea-less whistle. What you may not know is that the pea-less whistle was developed and designed by Hamilton Ontario basketball referee  Ron Foxcroft. His turning point came when he encountered the failure of his standard  cork-pea whistle. Worst of all, it occurred during a game he was officiating in the Montreal 1976 Olympics, with 18,000 booing spectators in the stands.  This event changed his life and the sports world forever. The complete story of Fox 40 whistle is on the company’s website.  

“The Hip” Way Social Media Can Influence Small Biz Product Development

TammySabourin   October 17, 2016

If you were using social media for personal or business use in Canada during the summer of 2016, you will have no doubt heard at least something about The Tragically Hip.  The favoured Canadian band was touring in what likely would be their last, due to frontman Gord Downie’s onset of brain cancer.  Concerts sold out and media of all sorts took note of what was developing into a notable time in our country’s music and lifestyle history.  As the final concert came to pass in August – complete with the attendance and interaction of Prime Minister Justin Trudeau – an influential social media phenomenon was occurring. Ensight Canada reported, “In addition to multiple trending topics throughout the weekend of the concert, social media posts about The Hip and (Gord) Downie’s First Nations comments generated roughly 20 million potential impressions across Canada over the past week. What’s really telling is that Canada has about 14 million daily Facebook users, so when we look at the impressions generated, we can conclude almost everyone in the country who used the internet or social media came in contact with the story in some way.”

Today’s marketing landscape is ever changing, and with it, the way we engage with our customers.  It is no longer about selling a service or a product; now it is all about the customer experience.  Companies like T by Daniel, a Brampton based tea house, strive to provide a genuinely exceptional experience for each and every person they meet.  Lovers of tea, fashion and especially people, Daniela and Renata Lewis had a vision to start something that could speak to all generations and could bring people together 1. It began when Daniel Lewis overcame a tragedy and used his new found passion for life to follow his dream with his loving wife by his side.  “From the moment a person walks into our store, our immediate goal is to wow them” says Renata Lewis, co-founder.  Their friendly staff focus on getting to know their customers, whether in person or online.

Social media has helped create a world of wants, image and envy. On Facebook, Instagram, Twitter etc.., over and over people are given channels to present themselves to the world, however they want. It’s contributed to a new phenomenon, coined ‘Facebook Depression’. It’s also given businesses a window to fuel that image obsessed mentality. As social media continues to adapt and advance, it also molds it audience. It can create a longing and desire that we didn’t have before, simply by being exposed to it, or by it being implied enough that it’s something we want. When individuals we look up to, or friends tell us how great something is, we are being both obviously and subliminally being impacted. 

The future of social media is in the Cosmo

cdiesbourg   November 16, 2015

Organization Name:  Cosmopolitan Industry:  Publishing Web References: Cosmo, Forbes, Digiday Where to next for social media marketing? Has social taken its place as a major marketing discipline alongside direct marketing, advertising, or PR? Despite its promise, the answer is no. Organic social media stopped working.” Those words are from the latest Forrester report, “It’s Time to separate the ‘Social’ from the ‘Media.’” Augie Ray,… Read more »

Better Late Than Not Man Crate! Have Fun Gift-Giving and Participating in the Supply Chain.

Forrester Hinds   October 27, 2015

Organisation name: Man Crates. Website: http://www.mancrates.com/gifts-for-men Industry: Curated and themed masculine gift boxes. Brag-worthy Gifts for Guys, Crowbar Included. With only the $1000 he was allowed by his wife, Jonathan Beekman created the business that is today known as Man Crates. Man Crates offers customers the ability to purchase and ship themed gifts contained in unique and memorable packaging; and contents… Read more »

Lolly Wolly Doodle: 60% of Sales Driven by Facebook. Larger Businesses Could Learn a Thing or Two about Their use of Social Media.

Forrester Hinds   October 19, 2015

Organisation Name: Lolly Wolly Doodle. Website: http://www.lollywollydoodle.com/ Industry: Personalized children’s wear and accessories. Started as a way to use up extra fabric from crafting clothing for her own children, Brandi Tysinger-Temple used social media with some unexpected results. When looking at the clothing available to children in stores, Brandi Tysinger-Temple felt they didn’t reflect her view of how a child should… Read more »

With Unorthodox Approach to Social Media, Starbucks Engages Their Customers in a Unique Way.

Forrester Hinds   October 13, 2015

Organisation name: Starbucks Website: http://www.starbucks.com/ Industry: Designer caffeinated drinks. Want to create a positive social media interaction for every customer? Starbucks should be your model. Being one of the first companies to adopt social media as a form of communication with consumers, Starbucks is no beginner at using the various social platforms at our disposal today. Whether they use Facebook, Twitter, Instagram,… Read more »

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
crystal-ball words

Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
Wildcoast-logo-TEAL-L

Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

Drone Research: It’s All About One Flight

socialmed_ia   March 6, 2015

Organizations name: Drone Research Industry: Nonprofits Website: http://www.droneresearch.org/ Every time you hear the words “social media” I bet your connotation is “marketing”; and yes, I am going to focus on marketing today, but would like to change the usual scope and concentrate in nonprofits and their ways to market their services an recruit new audiences. In order to get a… Read more »

Examining Social Media and its Future

Rosanna_D   November 17, 2014

Industry: Social Media Web references: http://www.cnbc.com/id/102029041# When I was doing research on this week’s blog post someone in particular came to mind. As a Communications major, I was introduced to Marshal McLuhan and his work on media theory. His famously coined expression – ‘The Medium is the Message’ got me thinking about social media and its future. Perhaps we need… Read more »

McDonald’s Tarnishes its Golden Arches with Instagram Blunder

Tracey Pearce-Dawson   November 11, 2014
mcdonalds-logo

Organization: McDonald’s Industry: Fast Food I have a confession to make. I like to eat McDonald’s food – particularly the French fries and Big Mac. I always have and chances are I always will. That said, I certainly don’t go to McDonald’s to get my ‘greens’ or ‘veggie-full.’ I know better than that. However, as one of the world’s largest… Read more »

Pinterest for Business: The Rising Social Media Juggernaut To Take On Facebook and Twitter Social Media For Business.

chrgomes   November 6, 2014
Pinterest For Business

Organization Name: Pinterest.com Industry: Advertisement/Brand Marketing/Social Media Platform Web References: http://www.pinterest.com/, http://business.pinterest.com/ Description of how social media is used for business performance: Pinterest is a social network that allows users to visually share, curate, and discover new interests by visual posting, also known as “pinning” images or videos to their own or others’ pin boards on the Pinterest website. Since the… Read more »

Whole Foods Market – How Social Media is Influencing The Supply Chain

jeffdbaldwin   October 23, 2014

Title: Whole Foods Market – Using Social Media To Influence The Supply Chain Organization Name: Whole Foods Market Industry: Food, Supermarket    Name of Contact: John Mackey (Founder and CEO) Who Are They? Whole Foods Market is an American grocery retailer that specializes in providing natural and organic food options throughout their supermarket style stores. It currently has just shy of 400 stores located… Read more »

Nova Scotia Tourism: Getting You There Before You Ever Arrive

KSurette   October 15, 2014
NS logo

Organization Name: Nova Scotia Tourism Agency Industry: Tourism Name of contact: Pam Wamback, Media Relations Web references: Nova Scotia, Canada; Nova Scotia Tourism Agency Description In an increasingly digital world, consumers are no longer taking a passive approach when it comes to spending their money. Consumers are turning to online sources to research a product or service before spending their… Read more »

Starbucks: Building Online Communities around Coffee

Rosanna_D   October 14, 2014

  Organization Name: Starbucks Industry: Food and Beverage Web references: starbucks.com     Starbucks turned to social media to connect with existing customers and to introduce new customers to their brand and products. Today, the company has more than 35 million Facebook followers; close to seven million Twitter followers; more than three million Instagram followers and several Pinterest boards. Starbucks… Read more »

Coca-Cola’s Social Media Campaign Engages and Inspires Customers

Tracey Pearce-Dawson   October 14, 2014
Coke logo

Organization Name: The Coca-Cola Company Industry: Beverages Web references: Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, Econsultancy.com, What She Said Marketing Solutions, The Coca-Cola Company, USA Today I’m not a real fan of pop as far as beverages go, but for as long as I can remember I’ve always enjoyed Coca-Cola (especially an ice-cold one). Turns out, I’m… Read more »

Who Needs The Runway? Nordstrom’s Customers Decide What Fashion Trends Are Taking Off

jaimieshort   October 16, 2013

How do you view Pinterest? The everyday user may see it as a tool where they can post the hottest fashion trends, pin items that they’d consider for purchase or share their favourite things, people and places. However, Nordstrom’s social media manager, Bryan Galipeau sees Pinterest as a great opportunity; he believes that Pinterest is “the world’s biggest wish-list.” A… Read more »

Monkey See, Monkey Do. The Future of Social Media is Visual

katieschrank   July 10, 2013

The posting and reposting of images online is more popular than ever and keeps gaining popularity. Over 80% of pins on Pinterest are repins. Engagement from Instagram users is as much as 10 times greater than other platforms. Facebook posts with images are 50% more likely to be liked than regular text posts. Tweets with images are more likely to be retweeted…. Read more »

The Future of Social Media is Guaranteed?

Carrie   July 9, 2013

With the amalgamation of Social Media into general marketing strategies, ‘Being Social’ is no longer seen as an option but rather a requirement in the business world. The most trusted form of marketing has for decades been word of mouth and social media offers this on a number of platforms for businesses to readily engage. A study performed by McKinsey… Read more »

Lowe’s Inspires Customers over Pinterest

jsums15   July 3, 2013

In this day and age, business is more commonly being conducted over the internet. This has proven to be an enormous stepping stone in helping companies to reach more of their customers while also engaging with them. Social media has provided many different opportunities for companies, marketing being one of the most common. Mashable defines social media marketing as “the… Read more »

Red Bull is Giving Social Media Marketing Wings

aryanaheit   July 3, 2013

Today’s business world has become so competitive that even the largest and most recognized corporations are fueling their marketing departments in hopes of maintaining a prominent image in the forefront of the economy and expanding their following. Social media marketing has become one of the main focuses and driving forces of companies that currently have successful marketing plans. Red Bull is… Read more »