Tag Archives: Peter Carr

When Lululemon was founded in 1998, it was a yoga studio. As the business grew, it became a brand committed to selling the best yoga wear that the company could manufacture. Lululemon understood that their target market valued sustainability, and they designed their supply chain with that in mind. They strive to manufacture products that are free of cruelty, whether that be human or animal, and they try to keep environmental damage to a minimum. Social media has helped the company monitor the current values of their customers. They then update their practices to stay true to the beliefs of their core consumer base. This not only helps their supply chain stay committed to the company’s values, but also provides Lululemon with a chance to market its product.

NewBay Media Live @ Infocomm is the hub for social media

ASeymour   November 10, 2015

Company:  NewBay+ Marketing Services Industry:  Audio visual, integrated media Contact:  Joe Braue, VP Marketing Services Web references:  NewBay Media, NewBay+ Marketing Services,  BETT, ISTE, CES, InfoComm International, Christie NewBay+ Marketing Services has found a way to seamlessly integrate traditional and new media opportunities and, turn the experience into a repeatable social media exercise that garners likes, clicks, views and shares for their customers… Read more »

#SMSS15 success feeds off social media analytics

ASeymour   November 2, 2015

Organization:  Social Media Examiner Industry:  Social Media Marketing Contact:  Phil Mershon, Director of Events Web references: Social Media Examiner®, Social Media Success Summit® 2015,  Simply Measured, Twitter, Facebook, LinkedIn, Instagram, YouTube Social Media Success Summit 2015 – Social Media Examiner Social Media Examiner® is one of the world’s largest business blogs, helping millions of businesses discover how to best use social media. Nearly 400,000… Read more »

How Social Collaboration and “Spontaneous Association” Drove Drastic Service Level Improvements at TEVA Canada

jvaishnav   October 28, 2015
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Organization name: TEVA Canada Industry: Pharmaceuticals Name of contact: Antonio (Tony) Martins, formerly Vice President, Supply Chain at TEVA Canada and Ratiopharm  Web references: Supplychain247.com – The Social Side of Supply Chain Management  The WallStreet Journal – Teva to Acquire Generics Firm Computerworld.com – Drug maker goes social to end supply chain crisis Article: Want a Fast-Response Supply Chain? Facilitate People-to-People Communication… Read more »

Pharma’s Opportunity for Innovative Product Design: Social Media

lwarburt   October 19, 2015
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Title: Pharma’s Opportunity for Innovative Product Design: Social Media Industry: Pharmaceuticals Name of Contacts: Peter Carr; PhD, Dept of Management Sciences, University of Waterloo, Ray Chepesiuk; Commissioner of the Pharmaceutical Advertising Advisory Board Web References: Wikepedia,  Eye for Pharma, UCB, YouTube, MyHealthTeams, CMS Wire, Bloomberg Business , mPedrigree Network, Social Media for Business Performance, Facebook, The pharmaceutical industry has an opportunity for innovative product design during this exciting digital… Read more »

Blazing a trail in Employee Engagement

Lisa Taylor   October 6, 2015

  Organization Name: Deloitte Industry: Financial Services Name of Contact: N/A Web References: http://www2.deloitte.com/ca/en.html https://twitter.com/deloittecanada, Deloitte Film Fest, http://www.impactvideoproduction.com/articles/032-socialmedia.pdf, #impactday This story begins in 2007 when a new internet trend called Social Media is beginning to unfold. Numerous companies are reluctant to use it, calling it a passing notion and block their employees from social sites at work. While others are… Read more »

A future with mobile access to everything, but at what cost?

C. Laughren   July 16, 2015
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Web references: IABC,  CNBC,  Forbes,  Tech Republic It’s become so easy. We just slip them into our pocket or bag, and off we go without a second thought. We’re constantly connected to friends, family and frequently our work. Tweets, posts, emails, pictures, video clips, calls – all allow us to remain up-to-date, get things done, and find information quickly, at… Read more »

Ready or Not – The Future is Here for Social Media and B2B Marketing

tlittle   July 15, 2015
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Organizations: Business in Bare Feet, Nano-Nouvelle, Owner Media Group, Publet, TalentVine Industry: B2B Marketing Name of Contacts: Mark Phillips – Business in Bare Feet; Stephanie Moroz – Nano-Nouvelle; Chris Brogan – Owner Media Group; Christie Nicholson – Publet; Justin Falk – TalentVine, Web References: Publet Website, Christie Nicholson Nano-Nouvelle Website, Stephanie Moroz LinkedIn, TalentVine Website, Justin Falk LinkedIn, Business in Bare Feet Website,… Read more »

The Call of The Wild – Wildcoast Adventures

tlittle   July 8, 2015
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Organization Name: Wildcoast Adventures Ltd. Industry: Tourism – Kayaking Adventures Name of Contact: Kristen Mucha, Owner Web References: Marketing Examples, Wildcoast Website, Wildcoast Twitter, Louis L’Amour, Wild West, Wildcoast YouTube, Wildcoast Facebook, Wildcoast Pinterest, Stumbleupon, Wildcoast Google+, content marketing, SM marketing tips, Stumbleupon, Nielson White Paper, Flying the Nest Description: You may have heard we are still in the Wild… Read more »

The Data Pipeline: Social Media Analytics at Union Gas

tlittle   July 1, 2015
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Organization Name: Union Gas Limited Industry: Natural gas Name of Contact: Andrea Stass, Manager of External Communications and Media Relations Web References:Union Gas Website, TechTarget, Union Gas Facebook, Union Gas Twitter, Union Gas YouTube, Union Gas LinkedIn, TheVerge, Live Tweet Blog, Digital Surgeons, Canada’s Top 100 Employers, Comcast Business, Description: Union Gas Limited is a major Canadian natural gas storage,… Read more »

Reaching people who need help with National Food Sharing System

C. Laughren   June 24, 2015
Each year an estimated 1.1 million children face food insecurity in communities across Canada.

    Organization: Food Banks Canada Industry: Not-for-profit (Canada) Name of contact: Katharine Schmidt, Executive Director Web references: Food Banks Canada, Capacity Canada, Facebook, Twitter, Dr. Sylvain Charlebois, “Introduction to Supply Chain Management” (Dr. Harvi Millar) It can happen to anyone at any time – a life circumstance interrupts your plans and you need help. A lost job. A broken… Read more »

Trucking Along The Social Media Highway

tlittle   June 24, 2015
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Organization Name: Liberty Linehaul Inc. Industry: Trucking Name of Contact: Ron Cameron, Safety & Compliance Web References: Liberty Linehaul Website, Liberty Twitter, Liberty Facebook, Wikipedia, SM and SCM, Effective SCM through Social Networking, Trucking SM, Waze, Business Wire, Truck News, Trucking HR Canada, fun facts, RoadsideAmerica, Arnold Schwarzenegger, RealtyToday Description: Using social media within your supply chain got your truck stalled? Okay, so the… Read more »

Oral-B and eYeKa: Creating something to really smile about

C. Laughren   June 19, 2015

    Organization: Oral-B Industry: Dental Health Care Web references: Oral-B, wikipedia, eYeka, YouTube, Peanut Labs, MaRS Once upon a time, product developers used blindfolded taste tests and home delivery (snail) mail campaigns to involve their customers. Those days have long passed into our collective nostalgia as trivia game questions. Today, we are truly on the cusp of formative changes… Read more »

‘Kik’ this Proverbial Tire

tlittle   June 17, 2015
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Organization Name: Kik Interactive Inc. Industry: Mobile Messaging App Name of Contacts: Heather Galt, Head of Marketing and Privacy and Paul Gray, Director, Platform Services Web References: Kik Website, Kik LinkedIn, PromotedChats LinkedIn, Kik Twitter, Kik Facebook, Kik blog, NBC article, bot article, CTV clip, 570 News, Wikipedia, Sound Cloud, Funny Or Die, Description: “Kik Me” – This may have been… Read more »

Pizza with a Promise: Delivery Not Always Included

C. Laughren   June 10, 2015

    Organization: Pizza Pizza Industry: Food Services Web references: www.pizzapizza.ca, Facebook, Twitter, www.hootsuite.com, www.entrepreneur.com Loyalty lost One March evening, Christine C., a resident of Kitchener, Ontario, decided to order pizza for her family. She chose Pizza Pizza, a favourite pizza place, during their free movie deal promotion. It was a win-win for her family with pizza that night and… Read more »

Crowdsourcing a Student WordPress Resources Section

Debra L. Beck   February 16, 2015
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Organization name: University of Waterloo, Center for Extended Learning Industry: Education, Professional Development Name of contact: Peter Carr, PhD, Programme Director, Social Media for Business Performance Web references: Social Media for Business Performance Using Crowdsourcing to Develop a Student Resources Application WordPress is a relatively easy program to use. However, for novice users who are not widely computer experienced, and… Read more »

Namesourcing: Sony gets a new set of balls

Jane Dawkins   November 18, 2014
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Organization name: Sony Industry: Electronics Company Contact: Phil Molyneux, President Web references: Sony Description of how social media is used for business performance: In 2013, Sony U.S. president Phil Molyneux turned to the general public to help develop a name for the company’s new wireless mobile speakers – in the shape of pink, black, and white balls. In an official… Read more »

Snapchat and the next generation of social media for business

Jane Dawkins   November 15, 2014
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Organization name: Snapchat, Inc. Industry: Photo sharing, social networking service Company Contact: Evan Spiegel, CEO Snapchat Web references: Snapchat Description of how social media is used for business performance: When I started reviewing Snapchat, and how it could play a role in the future of the brands I represent on social media I couldn’t get my head around it.  The… Read more »

D-I-Vine: Lowes’ #fixinsix Vine videos combine DIY with successful social content marketing

Jane Dawkins   November 12, 2014
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Organization name: Lowe’s Companies, Inc. Industry: Retail home improvement and appliance stores Company Contact: Tom Lamb, Lowe’s Senior Vice President of Marketing & Advertising Web references: Lowe’s Description of how social media is used for business performance: According to a release from advertising giants BBDO, Lowe’s is the second largest home improvement retailer in the world. As a part of the… Read more »

Cupcakes anyone? How one entrepreneur used Twitter to build successful online start-up

Jane Dawkins   November 5, 2014
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Organization name: Foiled Cupcakes Industry: Food, online Bakery Company Contact: Mari Luangrath, Head Cupcakeologist of Foiled Cupcake Web references: Foiled Cupcakes Description of how social media is used for business performance: In 2009, when Mari Luangrath was getting ready to launch her online home-based cupcake business she ran in a massive setback – the overseas web developer that was creating… Read more »

Keanu Reeves, Social Media and the New Metrics

Jaye Torley   November 4, 2014

ORGANIZATION NAME: Fortress Real Developments INDUSTRY: Financial Services – Mortgage Products NAME OF CONTACT: John Tenpenny, Manager of Communications, FDS Broker Services I’m fortunate to have raised both my 24 & 25 year old daughters on the “MATRIX” franchise which with the inclusion of all three movies, grossed over $742,000,000. “The Matrix … depicts a dystopian future in which reality as perceived by… Read more »

Government social innovation to manage information supply

Jane Dawkins   October 29, 2014
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Organization name: State of Hawaii Industry: Government Company Contact: Adjutant General Darryll Wong, Hawaii National Guard and Civil Defense Kevin Montgomery, founder of Intelesense Technologies and Senior Researcher, Center for Innovation in Global Health at Stanford University School of Medicine Web references: Collaborate Description of how social media is used for business performance: Exemplary State Initiative is the vision of… Read more »

GE embraces social media for supply chain management and business process improvement

Helene Montpetit   October 27, 2014
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To optimize your supply chain management, no doubt you have invested heavily in information technologies over the past decades. By now, you probably have an exact picture of your inventory, can track components, can follow your product through each stage of production and are aware of incoming orders. Since in all likelihood your competitors are also running similar programs, what… Read more »