If you’ve played sports or watched almost any team sport you know the sound of the referees whistle. Those 3 different tones are clear and identifiable and their source is a Fox 40 pea-less whistle. What you may not know is that the pea-less whistle was developed and designed by Hamilton Ontario basketball referee Ron Foxcroft. His turning point came when he encountered the failure of his standard cork-pea whistle. Worst of all, it occurred during a game he was officiating in the Montreal 1976 Olympics, with 18,000 booing spectators in the stands. This event changed his life and the sports world forever. The complete story of Fox 40 whistle is on the company’s website.
GE knew what they were doing when they launched the Healthyshare app prior to the 2012 London games. This app was designed to help inspire people to “Get Moving, Eat Healthier, or Work Out Like an Olympian.” GE used this idea to partner with Facebook at an extremely strategic time. GE found a way to tap into the health epidemic… Read more »