Major League Baseball has been around since the late 1800’s and the New York Mets were born in 1962. But that hasn’t guaranteed that the next generation of fans are ready to jump onboard and younger people today are less likely to follow baseball than the generations before them. Enter social media. Teams are using Twitter, Facebook, Instagram and other online communication channels to engage their fans and promote their players, creating the link between their brand and their customer. Years ago, getting an autograph from your favourite player may have been the ultimate thrill, now it’s getting him to like your tweet.