Tag Archives: #newproductdevelopment

With roots dating back to 1943, Ikea has a history of creating affordable home furnishings for families in over 50 countries around the world. Ikea has 500 stores worldwide. Ikea’s vision is to create a better everyday life for the many people.  The Ikea business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at affordable prices. Ikea makes it their mission to understand customer lifestyles. Before creating any product, Ikea works tirelessly to understand its customers so that products can be created with the sole purpose of making life easier and better.  Over the last several years, Ikea has incorporated various social media tactics to engage customers and to generate the feedback necessary  to continuously improve and evolve existing products and  to create new innovative products. Ikea is committed to solving real needs for life at home and customer feedback is absolutely critical to the successful development of its products.  Ikea has been welcomed in the homes of countless families around the world in their quest to understand human behaviour patterns.      

Making The Next Oreo Cookie

FBatarse   October 29, 2015

Organization Name: Oreo (The Kraft Heinz Company) Industry: Biscuits & Snacks Web references: Oreo, Business Today, Forbes, China Business Review Social Media & Business Performance OREO has always involved its customers with product development. In fact, it’s in their DNA! That’s how the product has expanded into the international baked goods market, with continued YOY (Year-over-Year) growth. Customer engagement with… Read more »

SAP – How social media helps drive Product Innovation

pchatter   October 18, 2015

Organization Name:  SAP SE Industry:  Software Web References:  Company Website Twitter Facebook SAP SE is a leading global software company based out of Waldorf, Germany. SAP specializes in the field of enterprise software, which helps leading organizations around the world manage their business operations and customer relations. SAP operates in over 190 countries affecting over 293,500 customers. SAP has been on… Read more »

The coolest shoes in the world: Your own shoes.

Fgo   June 17, 2015

Organizations Name: The Adidas Group Industry: Sporting and apparel products Name of Contact: Herbert Heiner CEO Web References: Adidas, facebook.com/adidasoriginals, youtube.com/adidas, instagram.com/adidas, twitter.com/adidas Adidas has created an extraordinary app that allows customers to create their own shoes with their own ideas, not only letting clients to buy what they want, but also empowering Adidas’ creative team by learning about what people… Read more »