When trying to make a dent in a saturated market, take your old-fashioned product to new-fangled marketing channels.
Babies get diaper rash, right? So if a few moms blog about it, there’s no need to bring out the Marketing big guns, right? WRONG.
If you’re engaging in social media, you’re always on. And that means you’re responding appropriately to consumer concerns no matter how small. In the global village of social media, you ignore consumer concerns at your peril.