ModCloth comes from humble beginnings in a dorm room. The company, founded in 2008, has grown in leaps in bounds since its inception. Including a 600% growth rate over the last two years and an annual revenue of over 150 million in 2014. One of the mainstays of ModCloth’s expert marketing strategy is their customer engagement. The company leverages their brand advocates and creates inclusive social media communities where fans can review products, post pictures of themselves wearing Modcloth apparel, take part in the design and purchase of inventory, and discuss all things ModCloth.
Organization: ModCloth and m-hance Industry: Retail and Software Development Web References: www.m-hance.com, www.modcloth.com, www.deloitte.com, www.yammer.com, www.engageforsuccess.org, www.forbes.com, www.microsoft.com Enterprise Social Networks Transform Fractured Teams Into Connected and Engaged Employees The concept of employee engagement gets talked about a lot in business circles, and with good reason. According to a research paper prepared for the UK government, Engaging for Success: Enhancing Performance… Read more »